3 Easy Marketing Data Science Projects to Impress Your CMO


million jobs by the year 2026. Data can be classified as qualitative data or quantitative data, implicit or explicit. For example, this type of analysis is helpful for marketers to understand why a customer abandons a site or shopping cart. Google Analytics Smart Goals , made to use predictive analysis (based on your past conversions) to better drive future site visits that will generate additional conversions, can be easily configured, as outlined in this article.