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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

billion in 2026 at a CAGR of 16.0% from 2022 to 2026. The buying cycle in the education industry is typically longer and often involves more decision-makers compared to other businesses. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4

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5 leading providers of enterprise marketing automation solutions

ClickZ

billion by 2026. SBD needed technology to help them engage with end users across the entire buying cycle. It’s marketing automation week at ClickZ, and as part of our coverage of this game-changing technology, we’ve compiled a list of the top five enterprise-level solutions based on market share.

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Content and the Health Industry: A Guide to Success

ClearVoice

Add in the health insurance sector, and you’ll see another $5 billion in revenue by 2026. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. Factors like word count are critical in generating views and engagement.