Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.
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