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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. According to eMarketer, spend is expected to exceed $867 billion by 2026. Two-thirds of global ad spending will be digital in 2022.

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Content and the Health Industry: A Guide to Success

ClearVoice

Add in the health insurance sector, and you’ll see another $5 billion in revenue by 2026. Health insurance companies and brokers : Building a reliable brand reputation results in more policyholders. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing categories.

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Performance Optimization: Unlocking Potentials for D2C Growth on Shopify

Huptech Web

trillion dollars by 2026. In this business strategy, businesses sell their products or services directly to customers instead of traditional brokers. According to Statista , In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. That’s where performance optimization comes in.