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Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Expanding AI Functionality

Top Rank Marketing

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

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When Should You Publish Branded Content During Election Season?

Brandpoint

As public relations professionals and marketers, timing is always important. Elections seasons are contentious and take up more than just the political sections of news publications. Looking forward into the end of 2024 and even 2025, I expect more of the same.

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Demonstrating the value of social to your CFO

Sprout Social

But you will come back in six months because we need to get this back on the table, otherwise, we’re going to have a hard time in 2024 or 2025. Any sort of consolidation—whether that’s consolidating a public relations platform, a listening platform or a publishing platform—is powerful.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

by 2025, for example. They will make up 75% of the workforce in the U.S. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Instead, they view traditional business as chaotic, distrustful, and unreliable for keeping contracts or promises.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

Today’s 83 million millennials will account for 75% of the work force by 2025 and they will be demanding a greater social role by corporations. In the future, this trend for more active corporate participation in social reform will accelerate, pushed by the desires and values of the younger generation. appeared first on Biznology.

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Should You Hire Someone to Write a Press Release? The Pros & Cons

ClearVoice

Outsourcing press releases—and public relations in general—is quickly becoming a common practice in today’s business landscape. The global revenue of public relations companies is expected to hit $129 billion by 2025. And it’s only going to grow from there.

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The 4 Best PR Content Tactics for ESG Campaigns

Brandpoint

An IDC report from June 2022 stated that “ ESG business services spending will grow to $158 billion in 2025. Press Releases The old public relations standby still has its merits in the current age. Here are our four top PR content tactics for ESG campaigns.