Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Ethics 122

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 122

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Marketing AI 124

Marketing AI Work Management Marketing Management Paid Search Agency 124

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising Agencies 127

Advertising Agencies Marketing AI Advertisements Advertising 127

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* With the new Congress, do we have a path to a national approach to privacy here in the U.S.? As I said in my earlier post here on MarTech, I’m not a predictions guy.

Marketing Budget 128

Marketing Budget Spending Planning Work Management 128

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. The issue was that the reaction to Google’s Privacy Sandbox was less than positive.

API 96

API Privacy Protection Paid Search Agency Advertising Agencies 96

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Google (which has its own CTV offering) recently said advertisers can now use IP addresses for privacy-safe targeting in Google campaigns.

Paid Content 113

Paid Content Paid Search Agency Advertising Agencies Branding 113

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research How to Analyze & Compare Competitor Website Traffic in 2025 Author: Natalia Zhukova 8 min read Jun 19, 2025 Table of contents Want to grow your business with competitor traffic analysis? Try 55+ products for free. You’re in the right place.

Traffic 103

Traffic Marketing Websites Paid Social Agency Advertising Agencies 103

Act-On

APRIL 15, 2025

2025 GDPR compliance is a formidable challenge for many marketers, and research shows that nearly one-third of EU companies arent compliant. GDPR stands for General Data Protection Regulation, a set of rules designed to protect the personal data and privacy of people living in the European Union. This doesnt even include U.S.

Paid Search Agency 100

Paid Search Agency Lead Capture Privacy Marketing Automation Services 100

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. Sales Hub users will no longer have access to scoring.

Hubspot 104

Hubspot Enterprise Management Marketing Automation Services Lead Scoring 104

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Full story: Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome More Google Marketing Live 2025 news Googles Product Studio is getting a proactive AI boost. Processing.

Marketing AI 86

Marketing AI Google Paid Search Agency Work Management 86

Thinkers360

FEBRUARY 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Blockchain for 2025. com ## The post Top 50 Global Thought Leaders and Influencers on Blockchain 2025 first appeared on Thinkers360. Congratulations to all our influencers on Blockchain who participated!

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Thinkers360

FEBRUARY 9, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (EMEA). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Ivan Guzenko - Forbes

JUNE 9, 2025

Membership (fee-based) Jun 09, 2025, 07:30am EDT Share Save Alexander Fred-Ojala, Head of AI, EQT Ventures. All Rights Reserved. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license.

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

Thinkers360

DECEMBER 29, 2024

The Agile Brand features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. I cannot promise you will be a better person, but maybe, just maybe you will.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Thinkers360

JANUARY 26, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (North America). com ## The post Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2025 (North America) first appeared on Thinkers360.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Sprout Social

MARCH 31, 2025

Add your video details: Complete your post by adding video details, such as video title, description, tags, the desired privacy settings and playlist. The post Best times to post on YouTube in 2025 appeared first on Sprout Social. Select the YouTube channel(s) where you want to publish.

Youtube 90

Youtube Best Practices Social Media Paid Search Agency 90

Televerde

JANUARY 7, 2025

We checked in to find out what our Techronicler community envisions and hopes for 2025, and all that we uncovered indeed has the potential to change the technological landscape as we know it. Its a glimpse of the immense possibilities ahead, and I cant wait to see how this wave reshapes the tech landscape in 2025 and beyond.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

illumin

APRIL 24, 2025

In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox initiative is gonna go about moving forward.

Planning 105

Planning Google Privacy Advertising Agencies 105

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. com ## The post Top 50 Global Thought Leaders and Influencers on Design Thinking 2025 first appeared on Thinkers360. Congratulations to all our influencers on Design Thinking who participated!

B2B Thought Leadership 123

B2B Thought Leadership Design Thought Leadership Lead Scoring 123

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Thinkers360

APRIL 7, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on EdTech for 2025. Top 50 Global Thought Leaders and Influencers on EdTech 2025 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Al Kingsley MBE NetSupport Contact Al Kingsley MBE Score: 100 2 Brian Burton, Ed.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Only B2B

NOVEMBER 13, 2024

Future Trends in ABM Platforms As we approach 2025, ABM will continue to be a powerful strategy for B2B marketing. Compliance and Data Privacy: As data privacy regulations tighten, platforms are focusing on compliance features to ensure responsible handling of user data. Need assistance?

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 71

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. 19:20: How to navigate Apple’s iOS privacy rules. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The deliverability landscape will continue to evolve.

Advertising Channels 126

Advertising Channels Email Marketing Deliverability Privacy 126

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. com ## The post Top 50 Global Thought Leaders and Influencers on Innovation 2025 first appeared on Thinkers360. Congratulations to all our influencers on Innovation who participated!

B2B Thought Leadership 128

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 128

CMSWire

JUNE 11, 2025

3 minute read By Atul Jindal June 11, 2025 Digital Marketing Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Discover how generative AI transforms SEO — scale content, surface high‑value keywords, automate linking and boost Google rankings. Save your spot now - your future customers will thank you.

Marketing AI 116

Marketing AI Sitefinity Webinar Metrics Digital Experience Platform 116

CMSWire

JUNE 13, 2025

From managing separate advertising accounts to navigating different data privacy policies, the ripple effects will touch every aspect of social media marketing strategy. They argue that if the mergers hadn't happened, there might have been more innovation, better data privacy and improved management of misinformation.

Enterprise Management 91

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 91

Ivan Guzenko - Forbes

JUNE 16, 2025

Membership (fee-based) Jun 16, 2025, 06:00am EDT Share Save Hari Sonnenahalli is a thought leader and seasoned enterprise architect at NTT Data Business Solutions (NDBS). All Rights Reserved. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Single Grain

JUNE 13, 2025

While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. This isn’t marketing magic.

Marketing AI 52

Marketing AI Personalization Privacy Click Rate 52

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Join us for a free virtual event on Oct.

Privacy 114

Privacy Marketing & Strategy Advertisements Advertising 114

Thinkers360

FEBRUARY 15, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (APAC). Legal and IP, Privacy, International Relations Luke Jamieson www.LukeJamieson.live Contact Luke Jamieson Design, Future of Work, SportsTech EUR ING. Congratulations to all who participated!

Work Management 81

Work Management B2B Thought Leadership Enterprise Management Thought Leadership 81

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. This really was the first major disruption to measuring email opens.

Marketing AI 118

Marketing AI Privacy Protection Email Marketing Planning 118

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). The ARF’s “Consumer Trust and Privacy Concerns in 2024” ranks AI technologies among the least trusted for safeguarding digital privacy.

Cost 91

Cost Paid Search Agency eCommerce Privacy 91

CMSWire

JUNE 9, 2025

Register Conference Jun 16 NICE Interactions Las Vegas 2025 Register Webinar Jun 18 [EIS Webinar] Engineering the Retail Infrastructure for AI-Driven Commerce AI-ready retail: build the smarter IT foundation that fuels growth. The Gist New CMO role. Experience the demos live - no folding chairs necessary!

Sitefinity 104

Sitefinity CMO Digital Experience Platform Marketing AI 104

Ivan Guzenko - Forbes

JUNE 16, 2025

Membership (fee-based) Jun 16, 2025, 02:15pm EDT Share Save Lalena Nau, Managing Director at Zeta Global. All Rights Reserved. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing Management 94

Ivan Guzenko - Forbes

JUNE 10, 2025

Membership (fee-based) Jun 10, 2025, 06:00am EDT Share Save Fran Rosch is the CEO of Imprivata, a digital identity company for life- and mission-critical industries. All Rights Reserved. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

Digital Asset Management 96

Digital Asset Management Enterprise Management Work Management Marketing Management 96

Ivan Guzenko - Forbes

JUNE 16, 2025

Membership (fee-based) Jun 16, 2025, 02:00pm EDT Share Save Lucas Persona is Chief Digital Officer at CI&T , a digital transformation partner for global brands. All Rights Reserved. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105