Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. You likely have tried using buyer personas in the past or created a few that you’re using. You likely have tried using buyer personas in the past or created a few that you’re using. Make the person come alive.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Adobe Experience Cloud Blog

MARCH 6, 2017

How Does Artificial Intelligence Impact Marketing? In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Vidyard

NOVEMBER 20, 2017

Rarely, especially in marketing. Any marketers planning for next year based on yesterday’s data are going to miss not only the dramatic channel changes but the demographic changes as well. Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Madison Logic

JANUARY 25, 2024

With this data suggesting that only 5% of target accounts are in-market to purchase a solution, it’s become increasingly important for marketers to seek strategies that target the 95% of accounts that aren’t ready to buy today but will be in-market sometime in the future. But the days of “quick wins” are dwindling.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Only B2B

NOVEMBER 23, 2022

As a result, marketing and sales representatives have less opportunities to interact with prospects. In addition, Gartner projects that by 2025, 80% of B2B sales contacts would only occur through digital channels, since millennials favour a sales process that is free of sellers. Yes, but not quite.

B2B Sales 118

B2B Sales Enterprise Management Top of Funnel Ideal Customer Profiles 118