Digital B2B Marketing

MARCH 12, 2014

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers. How to Uncover Intent.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Biznology

FEBRUARY 5, 2018

Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Previous article: Intentional inventing: Own the intellectual property that leads the future .

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Sequel.io’ s Sequel AI turns live video into B2B content.

API 99

API Gartner Paid Search Agency PR 99

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” And yes, digital is a hotspot, so it’s being intentional about our media and our production shoots to ensure that we are essentially being as optimal as possible.” Fifty percent of our energy now comes from renewables. Green venue.

Paid Search Agency 56

Paid Search Agency Work Management Marketing Management Lead Scoring 56

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Biznology

JANUARY 15, 2018

Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Next article: Intentional inventing: Take the lead of the future. Only the issued patent, such as U.S.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

AUGUST 21, 2017

By 2025 the dominant platforms aim to capture most of the world’s digital economy through addictive technologies, AI, robotics, universal tracking-advertising-persuasion, cost elimination, and automated jobs. The Digital Convergence Wars of 2020-2025. How have today’s billion-user platforms been created? Then scale digitally worldwide.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Martech

MARCH 14, 2023

Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Brand safety Tools like ChatGPT are also likely to increase the volume of text produced by bots in social media with ill intent. As one example, ChatGPT, like the internet it learns from, lacks veracity.

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

LeanData

SEPTEMBER 21, 2022

Things have gotten complicated, and with Gartner expecting that 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model by 2025, it’s about time you align your processes with your priorities. Connect your intent and enrichment providers into your LeanData flow. Connecting what matters.

Outreach 98

Outreach Lead Ranking Top of Funnel Trigger Marketing 98

Madison Logic

JANUARY 17, 2024

trillion by 2025 , underscoring an urgent need for businesses to strengthen their security efforts by implementing technology measures to protect their assets and customers from threats. Understanding the organizations most ready to invest in security solutions starts with data.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Only B2B

JULY 14, 2023

AI analyzes data on buyer preferences, behavior, and intent, allowing marketers to create customized content, recommend relevant products or solutions, and deliver personalized messaging across multiple channels. According to Evergage , 98% of marketers believe that personalization improves customer relationships.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Navigate the Channel

JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. 87% of Americans will surf the web on smartphones by 2025. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Salesforce Marketing Cloud

DECEMBER 5, 2023

trillion in 2025. An intentional breach takes place when a malicious employee within the organization purposely infects a network, allows entry for other cybercriminals, or shares proprietary information. Much like securing your physical office against intruders, it’s important to do the same for your digital assets.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

illumin

NOVEMBER 24, 2023

billion by 2025. That said, marketers need to be intentional with their AI implementation. Currently, one of the most popular categories of apps for marketers is mobile games. According to recent estimates, mobile ad spending in the US is projected to reach $53.9

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Bannerflow

MARCH 16, 2023

According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology. By analysing vast amounts of data, these technologies can identify patterns and insights impossible for humans to spot.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Televerde

OCTOBER 19, 2020

Using behavioral data and intent data, you can create a personalized content experience with AI. Gartner believes 80% of marketers will abandon their personalization strategies by 2025 due to low ROI, data problems, or both. Interactive content takes the burden of finding necessary information from buyers. Data Maintenance.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Marketing Interactions

OCTOBER 15, 2021

Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline. Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Engagio

JULY 27, 2021

billion (USD) in 2020 and will grow to over $21 billion (USD) in 2025 or nearly a 300 percent increase in five years. Demandbase uses predictive analytics to help companies with Fit, Intent, Relationships, Engagement — or FIRE — to identify key accounts by scoring them using our proprietary models. Account Prioritization.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

SalesIntel

FEBRUARY 9, 2023

By 2025, 60% of B2B sales organizations will move from experience-based selling to data-based selling. As a sales leader, you’ll primarily be interested in Buying Intent data as the newest B2B data source. Intent data monitors activity from an organization to gauge their interest in purchasing a solution soon.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. Inbound connections and network growth. Track your social selling metrics.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

QuanticMind

SEPTEMBER 12, 2023

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Luckily, as the higher education space has evolved, so too have the tools available to marketers.

Education 75

Education Rules Budget Programs Planning 75

SalesIntel

JUNE 28, 2022

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SocialPilot

JANUARY 14, 2024

The number of LinkedIn users is projected to reach over 1 billion by 2025. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. of LinkedIn users are males, while 42.8% are females.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Televerde

JUNE 7, 2022

According to a 2020 report from Deloitte, ESG funds are expected to comprise nearly half of all managed investments by 2025. Unfortunately, even with the best intentions, safety issues can arise. Investors are considering ESG criteria more frequently when making investment decisions. Key Takeaways. Product Safety.

Business 98

Business Enterprise Management Communities Work Management 98

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Adopt in 2020: Focusing on Natural Keyword Density and Intent for SEO. There are some exciting predictions about what lies ahead for marketing in my news feeds these days.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Madison Logic

OCTOBER 4, 2023

With that number expected to grow to 87% by 2025, CTV enables brands to create a stronger connection with target buyers by being present where they are. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise. And with good reason. CTV is now the fastest-growing digital ad channel.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Sharpspring

MAY 25, 2022

trillion by 2025. That means digital marketers must tweak their social media strategy to accommodate higher purchase intent among their audience. This is called social commerce, and a recent Accenture study predicted that this model would grow three times as quickly as traditional e-commerce, reaching $1.2

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Liveintent

MAY 18, 2022

billion by 2025. That’s why native ads increase purchase intent by 18% and brand affinity by almost 10%. Despite those pesky murmurs of newsletter subscription fatigue , email engagement is stronger than ever. billion people worldwide use email — with that number expected to reach 4.5

Marketing & Strategy 62

Marketing & Strategy Newsletter Banner Ads Custom Publishing 62

Televerde

DECEMBER 7, 2020

Not surprisingly, Gartner predicts 80% of B2Bs will abandon data-driven personalization strategies by 2025, citing poor ROI and bad data. Intent data can help you figure out if they’re considering other options or just simply aren’t prepared to buy. Sales wastes their time with unprofitable outreach. Use Predictive Analytics.

Lead Scoring 59

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Conductor

FEBRUARY 10, 2021

Not to mention, the Russian eCommerce market is expected to see an annual growth rate of 5.2%, reaching a projected market volume of nearly $32 billion by 2025. With these powerful insights, brand marketers can better understand the behaviors, topical interests and overall intent of Russian customers.

SEO 52

SEO Paid Search Agency Keywords eCommerce 52

SocialPilot

JANUARY 15, 2024

Video ad spending is expected to reach $456 billion by 2025. Entertaining video content can boost the purchase intent by 97%. Videos on Linkedin that are between 30 to 90 seconds have shown the best results for businesses. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. If you are using a data provider, you can also quickly refer to company firmographic, technographic, and buyer intent data. . Let’s learn how you can make sure your team is prepared.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Only B2B

FEBRUARY 16, 2022

Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. billion from 2020 to 2025. Create a persona for your prospective buyers to help you categorize them into groups that are pertinent to them. It is also estimated that the content marketing industry size would reach $417.85

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Only B2B

DECEMBER 29, 2022

” Then, carry out keyword research and better comprehend search intent using an SEO tool like Ahrefs. Additionally, email marketing will keep expanding well into 2025. Next, create content ideas using these keywords, related phrases, and frequently asked questions. However, don’t compromise quality for SEO.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SalesIntel

NOVEMBER 17, 2022

Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). SalesIntel makes it easy to identify companies actively engaged in a buying decision as well as where they fall in your buyers’ journey with the help of Intent Data.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SocialPilot

FEBRUARY 6, 2024

billion by 2025. Make your intentions clear and then smoothly guide them toward switching to email for a more organized conversation if they show interest in collaborating. More and more brands have started spending on influencer marketing to reach new audiences. No surprises there. But what do you tell them?

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83