Martech

MAY 13, 2022

Location-based tactics like geofencing use a device’s GPS to determine a customer’s location in real time, then serve in-the-moment ads or content. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Smartphone penetration is high across all ages and demographics.

Mobile Marketing 115

Mobile Marketing Work Management Marketing Automation Services Marketing Management 115

Hubspot

JULY 25, 2018

trillion per year by 2025. It can also save you a ton of money -- McKinsey estimates automated checkout can reduce cashier staff requirements by up to 75%, resulting in savings of $150 billion to $380 billion a year in 2025. IoT can reduce inventory error, optimize your supply chain management, and decrease labor costs. STLToday.com.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Outbrain

NOVEMBER 25, 2018

It’s also why Apple is making AR glasses a cornerstone of its market strategy – and that strategy could lead to a market cap of two trillion dollars by 2025. The HUD digitally projects a vehicle’s speed, GPS routes, and other data, right on the windshield. This is why Facebook is doubling down on AR technology.

Marketing AI 44

Marketing AI Inbound Marketing Paid Search Agency Mobile Marketing 44