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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Blame a few fuzzy data in a 2011 study.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Intent Based Marketing Will Amplify Customer Experience.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We now have over 30,000 customers globally — an increase of over 20% since 2021. You can read the full report here.

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Take the lead, deliver the future, and rise to the top in four stages

Biznology

Imagine the near future, the world of 2025. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products.

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Switch the user interface to accelerate growth and leadership

Biznology

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Integrated Online-Offline Customer Experience. But some things are certain.

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Adtech’s approaches to greener marketing

Martech

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Sharethrough is the first adtech partner to make GMP+ available to media buyers and publishers through its programmatic platform.