Adapt or Perish: The Evolution of B2B Sales in the Digital Age
xiQ
JANUARY 30, 2023
According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.
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