B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

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SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

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B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. In other words, Bidwells aren’t just writing the odd blog with ChatGPT. So, what are the key takeaways?

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Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

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Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The Copyblogger Podcast A weekly show for anyone who wants to master the art of content marketing and writing persuasive copy. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech! In your inbox.

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SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? AI content assistant automates the tedious parts of writing, leaving you with more time to shape your own thoughts, opinions, and creativity into your content.

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SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024. So how do you decide which holiday to choose and which one to write off your 2024 holiday calendar? It begs the question. for brands.

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Convince & Convert

DECEMBER 15, 2023

He’s building an AI tool for writing and collecting his first set of users with a discount. Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. Tim Hanson is doing the same. Take a look at his headline: 2. Take a look: 6.

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The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024?

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Webbiquity

JANUARY 18, 2024

As for the writing style itself, strive for clarity and conciseness. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. Once it’s opened, it needs to be read, and to make that happen you’ll need to format your email properly.

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sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

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ClearVoice

SEPTEMBER 22, 2023

5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024. Get some inspiration from these 100 blog content ideas for your 2024 calendar. For instance, publish blogs on exercise routines or healthy recipes for busy moms.

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sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

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Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

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Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms. Get MarTech!

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Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. The post AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer appeared first on Heinz Marketing. And he’s just a lot of fun just to hang out with.

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Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. They can use these tools to get ahead of the competition, such as with AI writing assistants. From a $207.9

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SalesIntel

APRIL 17, 2024

Write catchy subject lines, use simple writing, and add images wherever possible to keep your audience interested. With dedication and careful planning, you can leverage the power of email automation to nurture leads, build relationships, and ultimately grow your business in 2024 and beyond.

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Salesforce Marketing Cloud

DECEMBER 6, 2023

Writing effective ones will be a key part of the human-to-computer interaction. If these design trends are any indication, 2024 is full of promise. Usability requires good design and good design requires clear communication from human to human, human to AI, and AI to AI. Today, the way we communicate with AI is through prompts.

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Sprout Social

FEBRUARY 29, 2024

Content generation AI is also impacting content creation and the way we write. From email campaigns and lead scoring to proposal writing, AI is enhancing both the sales process and the outcomes. The post The role of artificial intelligence in business in 2024 appeared first on Sprout Social.

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The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? For more information on How to Write an Amazing B2B Marketing Plan for 2024 click Below! The post What to Include In Your B2B Marketing Plan for 2024 appeared first on The Marketing Blender. Onward and upward!

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Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year.

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Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Top AI Statistics 2024 1. From a $207.9 trillion by 2030.

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Salesforce Marketing Cloud

JANUARY 22, 2024

Turns out generative AI is great for some things, like summarizing long documents and helping us break through writer’s block, and less than great for other things, like writing first drafts. In 2024, 7.5 Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1. Brainstorming.

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Sage Marketing

DECEMBER 5, 2023

Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024? Changing the focus and writing from this mindset will increase engagement on Linkedin and create genuine interest with your ideal clients. What nugget can I offer to solve their pain point?”

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DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

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ClearVoice

SEPTEMBER 22, 2023

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. Integrating Financial Content Ideas into your 2024 Calendar Set a solid strategy to incorporate your financial content ideas into your 2024 content calendar with the following tactics.

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Ahrefs

DECEMBER 6, 2023

If you give ChatGPT a title and ask it to write a blog post, it will—in seconds. Let’s explore what those are and how to take advantage of them. This is super impressive, but there are a couple of issues: … Read more ›

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Sprout Social

FEBRUARY 1, 2024

Facebook publishing features available with CoSchedule include: An easy-to-use drag-and-drop social calendar The functionality to track social media messages AI social assistant to help writing captions Social message optimizer to help improve your engagement Pricing: Free account option. Paid plans start at $19/month.

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Lead Forensics

MARCH 7, 2024

Everybody Writes by Ann Handley: Elevate your writing skills and learn how to create compelling content that engages, informs, and inspires your audience across various platforms. The post 33 Top Personal Development and Self-Improvement Books for 2024 appeared first on Lead Forensics.

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Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Here is a format that you can use to write your social media goals. The post How to Build a Social Media Marketing Strategy [2024 Updated] appeared first on SocialPilot. In the above example, the timeframe is six months.

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Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. The post The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije appeared first on Trade Press Services.

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Optinmonster

JANUARY 22, 2024

But, writing descriptions is often better for SEO. Its product pages are for “subcategories” for individual products like “Dracula Writing Gloves.” It could say: “Gloves black fingerless Dracula literature handmade scary Bram Stoker costume” Luckily, they opted for “Dracula Writing Gloves.” What more do you need?

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SocialPilot

DECEMBER 6, 2023

Grab a pen and paper and in the center write the topic that you want to be known for. Write out a plan to help you develop each section and stick to it. The post 5 Personal Branding Tips For You to Stand Out in 2024 appeared first on SocialPilot. Rank yourself on a scale of poor, average, good and excellent for each.

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Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing. Meet Alina Dallal , Oktopost’s Content Marketing Manager. Love going Behind the Post?

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