Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace.

CMS Development 106

CMS Development SEO Trends API 106

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. That’s exciting.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Brightedge

JANUARY 25, 2024

Considering the upcoming introduction of AI-generated search tools and a packed schedule of algorithm updates, along with increased search activities, it's interesting to observe how much the pages ranking in organic searches have changed compared to a few years ago. We discussed the major updates from 2023 last month.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you’re having trouble coming up with it, use a subject line generator for assistance. Guest post by Nina Petrov. So make it count.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. A query refers to a specific request that has been inserted into an AI app by a user.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn. LinkedIn users are craving more than just polished business jargon.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024. So how do you decide which holiday to choose and which one to write off your 2024 holiday calendar? It begs the question. for brands.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions. The LinkedIn algorithm never pushes your post to irrelevant users.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Seismic

FEBRUARY 27, 2024

In Fall 2023 , we introduced a number of Generative AI capabilities that unlock growth and boost productivity. Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. Enablers can also keep tabs on content expirations.

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Pipeline is still the primary metric used to evaluate the demand generation team.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. This trend shows no signs of stopping, especially with the massive traction AI is getting.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? Now, you can generate a concise summary for all those calls in a jiffy. This blog post will explore the latest product updates and how they can benefit your business.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

33Across

JANUARY 16, 2024

Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google's cookie deprecation plan is in motion. The post How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024 appeared first on 33Across. 33Across President, Paul Bell comments that marketers need to.

Generation 62

Generation User-Generated Content Planning Google 62

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Reach out if you have questions.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. This makes it easier for users to find and engage with topics they’re interested in. These trending hashtags should give your brand a starting point when implementing your marketing strategy for 2024. LinkedIn is more than just a networking site.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn. LinkedIn users are craving more than just polished business jargon.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now. Frustrating websites are an automatic turn-off.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

Discover the next generation of Einstein Bring conversational AI to any workflow, user, department, and industry. Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users.

Design 72

Design Trends Guidelines Class 72

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

FEBRUARY 29, 2024

And semantic search helps provide a contextual understanding of a query input by a user. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Content generation AI is also impacting content creation and the way we write.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. AI allows businesses to create customer-centric personalized experiences like product recommendations for better user experiences and customer loyalty. Top AI Statistics 2024 1. From a $207.9 trillion by 2030. from 2023 to 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52