CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 135

Trends Content Marketing Content Marketing & Strategy 135

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

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Trends Allocation Advertising Agencies Paid Search Agency 59

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. AI was also a top priority for Meta towards the end of 2023 and will continue to be so in 2024. per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 91

Design Trends Loyalty Impressions 91

CMSWire

DECEMBER 11, 2023

Contact center trends to watch in 2024 and how these technologies will be used to create a seamless, customer-centric service model in the coming year. Continue reading.

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Contacts Trends Service Privacy 103

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears? It’s 2024, and if your website isn’t designed for mobile first, you’re living in the past.

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Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

CMSWire

JANUARY 18, 2024

Ready to get social in 2024? But prepare for a radically different social experience than before. Continue reading.

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Social Media Trends Media Twitter 134

illumin

DECEMBER 1, 2023

Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. During 2024, expect to see those with solid data and firm marketing foundations surge forward with mature, well-integrated AI for more than just parlor tricks. The post Key SEO trends for 2024 appeared first on MarTech.

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CMS Development SEO Trends API 106

CMSWire

JANUARY 9, 2024

In 2024 there are several trends that major companies should be tracking. Continue reading.

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Trends Companies Ethics Personalization 107

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

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Trends Forecasting Content Marketing Content 128

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Visitor Queue

DECEMBER 13, 2023

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing.

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Trends Tactics Traffic Order 97

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Visitor Queue

JANUARY 8, 2024

With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. If your company is not continuously implementing new […] The post Emerging Trends in Lead Generation Technology for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Lead Generation Trends Generation Leads 79

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Content Science Review

FEBRUARY 7, 2024

Discover six content trends for 2024. Learn the impact of digital disruption, political extremism, generative AI, and more on content challenges and opportunities.

Trends 69

Trends Content Generation 69

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. This will continue In 2024.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. If your SEO plans for 2024 haven't yet taken page experience into consideration, it's crucial to start now.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

EveryoneSocial

JANUARY 24, 2024

The future of influence relies on companies’ most valuable asset: their people. Employees are the most authentic, efficient, and effective way to reach customers, prospects, potential hires, and everyone else.

Trends 52

Trends Network Marketing Marketing Report Efficiency 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. This trend will continue as efficiency is paramount. Doesn’t really matter, it’s a trend that cannot be ignored.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Benchmark Email

APRIL 16, 2024

The post Email Design Trends: What Catches the Subscriber’s Eye in 2024? appeared first on Benchmark Email.

Design 56

Design Trends Advertising Benchmark 56

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. Explore AI The four design trends driving change Let these design trends guide your approach to designing for and navigating this moment.

Design 72

Design Trends Guidelines Class 72

B2BMarketing.net

MARCH 14, 2024

Our 2024 Trend Tracker is now live – we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. Want access to the Trend Tracker? Guess what? Check it out here for the full feature.

Peer-to-peer 52

Peer-to-peer Trends Advertising Agencies Paid Search Agency 52

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 In 2024 and beyond, it will continue to be at the forefront of digital marketing strategies.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What do you think are some big bets that advertisers should keep their eyes on in 2024? The post 2024 Partner Predictions with Oracle Advertising appeared first on Digilant.

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