The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

She explains the good and bad news – there are lots and lots of marketing tools to choose from. So, how can B2B marketers manage the overwhelming amount of marketing tools available and decide which ones are right for their business? Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other.

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Adobe on how to select and future-proof your CMS


The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. A traditional CMS approach puts more of the control in the hands of the marketing department since these tools offer a front-end user interface.

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume


According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. Here's the good news: marketing and ad agencies are getting serious about hiring new talent.

What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. Integrate with third-party tools to improve targeting capabilities, prevent ad frauds, and manage payment transactions. Advertisers can maintain a repository of their banners and creatives using the creative management tool.

27 Ways to Drive Traffic to Your Website


of their marketing budget to social media by 2024. SEO tools. Learning SEO tools such as Google Analytics , Ahrefs , and SEMrush will help you develop a strategy to generate traffic to your website. Check out our roundup of the best SEO tools to monitor your website.

Consumers Could Drive Data Sharing and Personalization with Blockchain Marketing

Content Standard

In an era increasingly concerned with data consent and protecting consumer information, blockchain-powered identity management tools could soon eliminate fears of data privacy theft and unleash a new paradigm of consumer-driven personalization.