Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. It’s not hard to imagine a connection here.

Customer Surveys 106

Customer Surveys Work Management Budget Programs Promotion 106

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. While complexity will remain in the post-cookie era, Brent says that “we have a toolbox, and there’s a lot of tools in it that our industry provides us.”

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

CMSWire

JANUARY 22, 2024

2024 marketing strategy: "Lazy girl" approach, focusing on impactful actions, strategic tool use and eliminating ineffective tactics. Continue reading.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Tactics Marketing 132

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. Here are my takeaways. The B2BMX event app.

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t. But these tools aren’t just a fad.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

DealSignal

JANUARY 30, 2024

This is where lead enrichment tools come in. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. What is a Lead Enrichment Tool? What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

CopyBlogger

DECEMBER 14, 2023

AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.

SEO 120

SEO Tools Content 120

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? The post Building an SEO Strategy in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. According to Wyzowl , live video is still an underrated marketing tool, with only 36% of marketers creating live streams for social media.

Rules 148

Rules Planning Brand Identity Branding 148

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. Having managed small lists […] The post 19 Ways to Grow B2B Email Marketing Lists in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Email Marketing 83

Email Marketing B2B Marketing B2B Marketing Qualified Leads 83

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. And ideally, one armed with the right tools for the job. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Psst: we use Figma.) Need help getting buy-in?

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Martech

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Webinar Metrics 94

Webinar Metrics Lead Gen Privacy Marketing & Strategy 94

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. But the tool is only as good as the way it’s used, and that’s where integration comes in. AI is incredibly good at gathering and analyzing huge volumes of customer data.

Marketing AI 123

Marketing AI Hubspot Lock-In Marketing Management 123

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Enhanced translation and creative tools empower diverse voices worldwide, enriching perspectives and championing inclusivity.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

CMS Development 108

CMS Development SEO Trends API 108

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. They have an entire workflow of AI tools which continuously saves them time and money.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Sprout Social

JANUARY 23, 2024

Using tools that elevate posts your community is already sharing. When you consider the rates of loneliness and negative experiences at senior living facilities and nursing homes, joy-filled videos like these are powerful tools. topicals 2024 ✨ A new season of Topicals! @oliviadirienzooo ♬ RGF – Macky Zoo ? The Lion ??

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Bannersnack

MARCH 18, 2024

The elements of design are the parts that define the visual, the tools and components that a person uses to create a composition. B. […] The post Elements and principles of design to use for inspiration in 2024 appeared first on Creatopy Blog. What are the elements of design?

Design 98

Design Banner Ads Banners Ads 98

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social.

Social Media 121

Social Media Social Marketing Media CMO 121

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Planning 126

Planning Marketing AI Enterprise Management Work Management 126

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Whether it’s a fresh software tool or a clever marketing strategy, there’s always something new that can potentially shift how we think about the work that wo do.

Forrester 59

Forrester Marketing AI B2B Conference 59

Convince & Convert

DECEMBER 15, 2023

He’s building an AI tool for writing and collecting his first set of users with a discount. Alternatively, you can use hashtag generating tools and cut down on guesswork and time spent on research. Akiflow , a time and task management tool, nails this by adding social media links at the bottom of each blog post. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” This includes content generated by AI tools without human oversight or curation. The post Google’s March 2024 Search Update: The Battle Against AI-Generated Content appeared first on Animalz.

Generation 100

Generation CAN-SPAM Domain Content 100

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 98

Social Media Media Planning Social Marketing 98

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Utilize these tools to bolster data analysis and automation, all while preserving authentic human connections.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

MARCH 6, 2024

As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post New for 2024!

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Account Based Marketing 92