Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Television marketing 102

Mereo

SEPTEMBER 7, 2023

Network television has kneeled down to on-demand streaming. And as we look ahead to 2024 with market uncertainty still looming at large and freezing decision-makers in their tracks , leaders need to work all the harder to prepare their teams to succeed in the year ahead. One-time transactions have disappeared in lieu of subscriptions.

Trends 45

Trends Television marketing Training Planning 45

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. It has worked with the U.K. Google might feel that the transparency has not been appreciated. But there are new forms of contextual advertising out there.

Privacy 110

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 110

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Ninety-five percent of consumers have a mobile device in hand, or at least on hand, while watching television.

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

SmartBrief - Marketing

JANUARY 30, 2024

Read on for a primer on the Internet Protocol Television standards throughout the world. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report.

Marketing AI 106

Marketing AI Training Generation Budget Programs 106

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

NOVEMBER 8, 2023

The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024). Frequency capping will be a major priority in 2024, especially as more brands turn to FAST channels to run campaigns.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. There is a lot at stake and a lot up for grabs.” Why we care.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 113

ClearVoice

OCTOBER 27, 2023

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClearVoice

OCTOBER 27, 2023

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

NetLine

JULY 27, 2023

Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS. Additional words of wisdom from Jacqueline will drop January 2024 in her book Buzzword Free B2B (working title). The “marketing” in “content marketing” is adding spend for reach.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Sprout Social

JUNE 17, 2021

At the same time, the value of radio and television ad spots are deflating , so if your business is looking for a worthy investment to redirect ad dollars to, consider social. Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. Why it’s important.

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Social Media Statistics Social Marketing Marketing Budget 145

Madison Logic

JANUARY 25, 2024

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. Here’s why. What Is Connected TV (CTV)?

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

illumin

JANUARY 18, 2024

Women’s athletics are slated to continue their climb in 2024, with the launch of the PWHL in January. billion in 2024 – a 300% increase from 2022 and a massive win for the sports industry and women around the world. Alongside increased sponsorship and marketing, athletes are garnering higher viewership.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Allocation 52

Choozle

JANUARY 23, 2024

Themed ‘All ON’ , The Consumer Electronics Show (CES) 2024 , produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry’s epicenter. CES 2024 By the Numbers As we reflect on CES 2024, the sheer magnitude of the event is apparent through the numbers that define its scale and influence.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

EMagine B2B Blog

JANUARY 1, 2019

Telemedicine began in 1959 when doctors at the University of Nebraska linked a two-way television connection to transfer information across campus to medical students. Some believe that by 2024, virtual consultations will outnumber in-person doctor visits. What Is Virtual Health? The Three Main Categories of Virtual Health.

Marketing Management 65

Marketing Management Planning Terms and Conditions Paid Search Agency 65

Martech

JUNE 12, 2023

billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% billion this year and 5% in 2024. The world wants its information and entertainment on demand and marketers continue to innovate and personalize content to seamlessly be a part of that. Retail media networks. to reach $125.7 In the U.S.

Spending 112

Spending Ads Forecasting Television marketing 112

Brandpoint

JANUARY 16, 2024

With the 2024 presidential election on the horizon, I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Read his answers and thoughts below.

Paid Content 62

Paid Content Marketing AI Brand Identity Branding 62

Madison Logic

FEBRUARY 28, 2024

Those include: Connected TV : A category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. If you want to remain top of mind, you need to surround the buying committee with a persistent and cohesive experience across the channels they’re already using.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. will drop traditional television.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

JULY 14, 2023

Programs such as HSN, QVC, and various televised auction shows have always attracted an audience – and that’s because selling via live videos works. For example, Pluto TV is 100% free and is expected to attract as many as 120 million active monthly users by 2024. More free streaming platforms are emerging, optimized by ads.

Trends 52

Trends Advertisements Advertising Video Marketing 52

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Changing sender requirements In case you missed it, as of February 2024 Gmail and Yahoo have implemented stricter regulations for bulk email senders. This feature aims to curb cross-site tracking and officially rolled out on January 4, 2024.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90