Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 123

Work Management Marketing Management B2B Marketing B2B 123

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We assist in setting up content, data, and necessary processes to execute best-in-class enablement, from commentaries to case studies.

Automation 105

Automation Personalization Allocation Marketing Management 105

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. To me, the case studies presented are particularly valuable, offering a behind-the-scenes look at the technologies in action and the real-world applications driving business forward.

Forrester 59

Forrester Marketing AI B2B Conference 59

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Gone are the days when SEO was important just for the SERP.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. Get MarTech! In your inbox.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 100

B2B Marketing Studies B2B Marketing Analytics Tools 100

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. They also do a great job answering listener questions. Get MarTech!

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. In 2024, there’s an unprecedented opportunity to get ahead by understanding and embracing content-led innovation while others wait and see.

Terms and Conditions 83

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 83

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 94

Design Trends Marketing Websites B2B 94

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. Before you read on, there is a key distinction to callout that sets this report apart from other industry studies: This report is not a summary of survey findings. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

SEPTEMBER 22, 2023

5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024. Get some inspiration from these 100 blog content ideas for your 2024 calendar. Your content should also inform readers that you adhere to legal requirements and standard regulations.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. For an even greater sneak peek into #B2BMX 2024, read the full article here. This year’s event, which takes place in Scottsdale, Ariz.,

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>>

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

B2B Marketing Exchange

OCTOBER 6, 2023

Find your B2B North Star at the 2024 B2B Marketing Exchange. The post Registration Open For #B2BMX 2024 appeared first on B2B Marketing Exchange. For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. Registration for the 13th annual event is officially open!

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

SocialPilot

FEBRUARY 26, 2024

Recent studies show that the organic reach of your post among your connections is only 1%. 13 Tips to Outsmart LinkedIn Algorithm in 2024 Every week, 3 million users share posts on LinkedIn, but only a few receive the privilege of high engagement. Did you know that the LinkedIn algorithm determines what content appears on your feed ?

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6

Newsletter 98

Newsletter B2B Marketing Linkedin Studies 98

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more.

Marketing AI 90

Marketing AI B2B Marketing Enterprise Management Marketing Management 90

B2B Marketing Exchange

NOVEMBER 8, 2023

After touching down in Scottsdale, attendees will head to The Phoenician Resort for #B2BMX Day One, which will be filled with hands-on workshops, sponsored case studies , a campfire-style session and the Opening Night Reception. The post First Look At The #B2BMX 2024 Agenda appeared first on B2B Marketing Exchange.

CMO 52

CMO Case Study Case Studies Network Marketing 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Optinmonster

MARCH 7, 2024

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers.

Enterprise Management 63

Enterprise Management Marketing Automation Services eCommerce Marketing Management 63

Martech

OCTOBER 17, 2022

B2B companies is expected to grow by 30% over the next two years, according to a new study. By 2024 the spend is expected to hit $8.5 billion by 2024 appeared first on MarTech. Martech spending by U.S. This would be a lower increase compared to the past three years. billion, up from this year’s $6.5 Get MarTech! In your inbox.

Spending 101

Spending B2B B2B Marketing Marketing Report 101

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. This resource should include detailed FAQs, how-to guides, tutorials, and case studies.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Top AI Statistics 2024 1. Conclusion So, as we welcome AI in 2024, let these statistics be more than just data points.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52