33Across

NOVEMBER 20, 2023

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across.

Verticals 127

Verticals Spending Advertisements Advertising 127

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Greater standardization of metrics will likely spur more ad spending on RMNS. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 91

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 91

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Marketers are drilling into ROI, contract terms, spend and functionality. The post Here’s what happened at B2BMX 2024 appeared first on MarTech.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. And 3 out of 10 customers said they are more likely to spend money when a business responds to them faster than they expect. In 2024, it’s time to truly know your audience by tapping into data. to get through.

Rules 148

Rules Planning Brand Identity Branding 148

illumin

FEBRUARY 29, 2024

From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024.

Webinar Metrics 105

Webinar Metrics Advertisements Advertising Trends 105

Martech

NOVEMBER 14, 2023

It’s also a fraught time because nobody knows what will happen with holiday spending. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Bright and shiny new toys aren’t taking them in.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

illumin

FEBRUARY 13, 2024

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. Featuring a real father and daughter from New York, this ad is a tear-jerker, showing the power of a warm welcome and the beauty in finding moments to spend together as a family.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Navigate the Channel

FEBRUARY 1, 2024

How Do We Resolve Supply Chain Issues in 2024? Use Funds Wisely Minimize unnecessary spending to have cash in reserve for future growth and supply chain management issues to lower risk factors. How can companies resolve supply chain issues in 2024? The post Managing Supply Chains in 2024 appeared first on ER Marketing.

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Get MarTech!

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. of total U.S.

Spending 105

Spending Ads Emarketing Forecasting 105

illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. eMarketer predicts that retail will spend $73.55 billion on digital ads in 2024 alone and that the industry will make up 27.9%

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. of total programmatic ad spend. In 2019 , 56.3% In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Convince & Convert

DECEMBER 15, 2023

Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality.

Social Media 154

Social Media SEO Cost Per Click Media 154

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

Network Marketing 91

Network Marketing Media Spending Advertisements 91

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 102

Social Media Work Management Marketing Management Media 102

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. If not, you’ll end up with a bunch of applicants who aren’t a good fit or waste your ad spend on those who won’t ever be interested. In most cases, employers can expect to spend $100 to $200 total in ads to find a few candidates for an open job position.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And indeed, average SaaS spend shrank closer to 11% over this past year.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Sprout Social

FEBRUARY 7, 2024

Set your budget and duration How long do you want your ad to run, and how much do you want to spend? With a minimum spend of $3/day, it’s affordable to experiment with TikTok promotions without breaking the bank. Plus, its low minimum spend means it’s easy to test out on multiple videos and see which one performs best.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. The post 2024 Partner Predictions with Samsung Ads appeared first on Digilant. Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth. Are you ready?

Terms and Conditions 83

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 83

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. And it’s getting worse.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Vendors 108

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Oh, and increasing efficiency is always popular.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% However, in 2024, there’s a shift towards targeting the upper funnel. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SmartBrief - Marketing

DECEMBER 18, 2023

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. Now with “AI” inserted in every other sentence. You’ll be the judge, but I hope you find it a different — and useful — read.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101