HG Data

FEBRUARY 23, 2024

In a strong start to 2024, HG Insights & CEO Elizabeth Cholawsky each take home two big awards! We are proud to announce that CEO Elizabeth Cholawsky has been named on the 2024 list of “Top 25 Women Leaders in US PE-Backed Software” for the second consecutive year!

Software 67

Software 67

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Whether it’s a fresh software tool or a clever marketing strategy, there’s always something new that can potentially shift how we think about the work that wo do.

Forrester 59

Forrester Marketing AI B2B Conference 59

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. 34 Umang Mehta Iraje Software Consultants Private Limited Contact Umang Mehta Score: 34.83 Congratulations to all our Business Continuity influencers who participated! Oleg Konovalov Score: 37.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 112

Work Management Marketing Management Software Product 112

Martech

APRIL 11, 2024

The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. While I believe Perplexity currently edges out Gemini in features, Alphabet’s business model for search is very entrenched and will be difficult to topple. Fuel for your marketing strategy.

Marketing Automation Services 109

Marketing Automation Services Bundling Marketing Management Public Relations 109

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 99

Social Media Work Management Marketing Management Media 99

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. With advancements in software that include AI, automation, and integrations for just about everything, B2B websites must follow suit. In 2024, getting conversions from your website will be more important than ever.

Design 94

Design Trends Marketing Websites B2B 94

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. What a successful brand looks like in 2024, and how to position yours for long-term success.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Convince & Convert

DECEMBER 15, 2023

Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management. Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And here in 2024 it’s down to 7%. We’ve come a long way.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Webbiquity

JANUARY 18, 2024

You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. You can experiment in this way with different subject lines, message lengths, tones, or CTAs.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. And it’s getting worse. In your inbox.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Vendors 108

Brightedge

JANUARY 25, 2024

These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software. If your SEO plans for 2024 haven't yet taken page experience into consideration, it's crucial to start now.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. 16 Iyad Aldalooj Penny Software Contact Iyad Aldalooj Score: 38.40 16 Iyad Aldalooj Penny Software Contact Iyad Aldalooj Score: 38.40 Congratulations to all our Supply Chain influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. Suppose, you are a software company selling a project management tool to businesses. Choosing the Right Email Marketing Automation Software To make your email marketing plan work, you need software to handle it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 24, 2024

Access the platform’s built-in analytics tool or use a third-party software like Sprout for in-depth data exploration and a visual perspective. These trending hashtags should give your brand a starting point when implementing your marketing strategy for 2024. Based on hashtag analytics , tweak your hashtag choices for future content.

Linkedin 111

Linkedin Trends Eye-Tracking Marketing Agencies 1 111

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Paid Social Media vs. Paid Hiring Platforms Before we really dive into how you can use social media job postings in your hiring process, let’s step back a minute and talk about how the process differs from paid recruiter software hiring platforms such as Indeed or ZipRecruiter.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Visitor Queue

JANUARY 8, 2024

If your company is not continuously implementing new […] The post Emerging Trends in Lead Generation Technology for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic. Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning.

Lead Generation 79

Lead Generation Trends Generation Leads 79

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

DealSignal

JANUARY 30, 2024

With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. Lead Enrichment Software makes generating and enriching fresh leads easy and efficient. Table of Contents [Open] [Close] What is Lead Enrichment? What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? The post Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024 appeared first on B2B Marketing Blog - TopRank®. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 120

Work Management Marketing Management Budget Programs Software 120

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. The post What will happen in martech in 2024? I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. Now with “AI” inserted in every other sentence. You’ll be the judge, but I hope you find it a different — and useful — read.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. The post Missed our Martech for 2024 jam session? You can download a free copy here.

Aggregators 98

Aggregators Youtube Analysis Webinar Metrics 98

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Bannersnack

NOVEMBER 28, 2023

So much so that, not even one year later, making sense of the AI copywriting software market seems almost impossible. So, hype aside, how do you sift through all the information and narrow […] The post Top 9 AI Copywriting Tools to Consider in 2024 (as Seen by a Copywriter) appeared first on Creatopy Blog.

Copywriting 59

Copywriting Tools Software Process 59

ClearVoice

SEPTEMBER 22, 2023

Each day dawns with groundbreaking software, uncharted features, and novel financial theories waiting to rewrite the rulebook. The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52