Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 99

Social Media Work Management Marketing Management Media 99

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 98

Social Media Media Planning Social Marketing 98

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Visitor Queue

FEBRUARY 1, 2024

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. It aims to improve your relationship and reputation with both current and prospective customers.

Tips 76

Tips Social Media Advertisements Advertising 76

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

SocialPilot

APRIL 22, 2024

Best Time to Post Reels on Instagram in 2024 to Boost Engagement Overall, the best day and time to post Reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Rules 148

Rules Planning Brand Identity Branding 148

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What do you think are some big bets that advertisers should keep their eyes on in 2024? The post 2024 Partner Predictions with Oracle Advertising appeared first on Digilant.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 110

eCommerce Enterprise Management Paid Search Agency Marketing Management 110

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. Understanding Meta advertising trends is essential for marketers. billion to 2.06

Advertising Agencies 92

Advertising Agencies Advertisements Advertising Trends 92

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 100

Research Marketing & Strategy Marketing Leads Marketing Strategy 100

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join us today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Trends 129

Trends Forecasting Content Marketing Content 129

Top Rank Marketing

NOVEMBER 29, 2023

What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing the landscape of one of the primary technologies B2B brands use to be found and to help answer key questions? No real big shocking prediction from me, I think everyone will agree, it is all about AI. “It

SEO 118

SEO Trends Top of Funnel B2B 118

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? By including social proof in your digital marketing, you can convince more of your leads to make a purchase. That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 88

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 88

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Justin Levy “By 2024, B2B companies will create distinct influencer roles, separating from standard social media tasks.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Congratulations to all our Legal & IP influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

EveryoneSocial

NOVEMBER 21, 2023

The best clients we’ve had over the years (the best advocacy programs, period) have been those where the C-suite supports social. That’s why it’s SO fantastic to see more CXOs prioritize social for THEMSELVES. The fact of the matter is that a CXO on social media is a high-powered content DISTRIBUTION channel.

Lead Scoring 63

Lead Scoring Lead Ranking Trends Leads 63

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Join us today ! 3 Lisa Thee (Polvi) Humaxa Contact Lisa Thee (Polvi) Score: 98.67 4 Dr. McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? The post Building an SEO Strategy in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Stevens & Tate

JANUARY 31, 2024

We invite you to join us while we explore 2024’s exciting new marketing trends. Noteworthy Marketing News 2024’s Super Bowl Ads Get ready for a touchdown of nostalgia and entertainment as Nickelodeon takes stage during the 2024 Super Bowl advertisements. Learn More About What Social Media Influencer Jobs Do.

Marketing AI 79

Marketing AI Trends Advertising Agencies Planning 79

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128