sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. B2B healthcare marketing focuses on healthcare products or services for other businesses.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Choozle

FEBRUARY 7, 2024

The “Have Mores” The “Have Mores” represent a segment of consumers who find themselves on the favorable end of economic prosperity, allowing them to exercise a discerning taste and influence purchasing decisions across a spectrum of products and services.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Salesforce Marketing Cloud

JANUARY 8, 2024

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Shoppers get fresh experiences more frequently across all devices and touchpoints.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Customers are increasingly interacting with businesses across multiple touchpoints , including smartphones, laptops, tablets, and more. Foster collaboration between IT, security, and customer service departments to create a holistic approach to data privacy and to mitigate risks.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Oktopost

JANUARY 25, 2024

Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys. This is exactly where social media comes into play.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Dig deeper: What is digital transformation?

eCommerce 98

eCommerce Marketing AI Best Practices Consulting 98

illumin

JANUARY 26, 2024

To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media. We cannot snooze on upgrading our identity stack and providing the best possible service to our customers. And guess what marketers?

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

DECEMBER 11, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This enables marketers to anticipate customer needs and proactively offer relevant products or services, enhancing the customer experience. We’d like to know how it’s been for you.

Marketing AI 102

Marketing AI Marketing Automation Services Work Management Marketing Management 102

Salesforce Marketing Cloud

DECEMBER 14, 2023

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. And that includes on their service channel of choice: social media. PNC Bank’s customer care on social stands out in the crowded financial services industry.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Contently

FEBRUARY 28, 2023

Talk about a great place for financial organizations to advertise their services. By incorporating podcasts into a content marketing plan , businesses can create a more cohesive and integrated approach that leverages multiple touchpoints to reach and engage with their audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Sprout Social

JANUARY 9, 2024

Consumers expect that same level of service online. Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. How do customers rate our service? And not just respond.

Social Media 124

Social Media Personalization Media Work Management 124

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Let’s delve into five critical mistakes to avoid in 2024: 1. The advantage is that the customer already knows and has trust in your product or service. All the companies that need SaaS services?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClickZ

NOVEMBER 21, 2019

Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. As a result pureplay retailers like Alibaba, Amazon and JD.com are projected to dominate the retail sector by 2024. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales. Image credit: GGV Capital.

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100

ClickZ

AUGUST 15, 2019

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The CMS journey has grown incredibly complex due to the rise of a wide variety of customer touchpoints. Can you easily reuse content from all channels, apps, and touchpoints?

CMS Development 71

CMS Development Work Management Touchpoints Marketing Management 71

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Modern B2B

OCTOBER 20, 2023

The opening keynote started with a bleak picture of the economy in 2024. Whether it’s website experience, post-sales journey, customer onboarding or renewal, every touchpoint needs consideration from the customer’s perspective. This comes as no surprise as in our Digital Connections 2.0 So, why the focus on the customer?

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Televerde

NOVEMBER 22, 2021

Quick takeaways: A CRM experience allows you to manage customer and lead relationships CRM technology aligns sales and marketing communications to deliver better results Combining automation and data allows you to empower teams with valuable insights You can increase conversions and retention rates with more relevant touchpoints.

CRM 52

CRM Top of Funnel Work Management Lead Scoring 52

Valasys

JANUARY 25, 2024

AI-powered branding in 2024 Here are some of the latest trending topics in AI-powered branding: AI-powered logo and brand identity design: AI tools can now generate logos, color palettes, and fonts that are consistent with your brand’s values and target audience.

Marketing AI 40

Marketing AI Brand Identity Branding Ad Building 40

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Let’s delve into five critical mistakes to avoid in 2024: 1. The advantage is that the customer already knows and has trust in your product or service. All the companies that need SaaS services?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Sprout Social

JANUARY 9, 2024

This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Customers expect personalized service that’s more than just resolving an issue quickly. Explore these cutting-edge AI marketing tools to propel your business forward by leveraging social data to win 2024 and beyond.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Tiecas

MARCH 21, 2024

Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. Multiple Touchpoints & Stakeholders: Today’s industrial buyers interact with your brand across various channels and engage with multiple decision-makers. Bridging this gap is essential.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Outgrow

FEBRUARY 22, 2024

This can include visitors who have browsed your products or services, added items to their cart but did not complete the purchase, or even subscribed to your email list. You can personalize your ads based on the specific products or services that a user has shown interest in. But how is it different from normal remarketing?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

This can include visitors who have browsed your products or services, added items to their cart but did not complete the purchase, or even subscribed to your email list. You can personalize your ads based on the specific products or services that a user has shown interest in. But how is it different from normal remarketing?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

NetLine

JULY 27, 2023

Always strategize to have multiple touchpoints with anyone you have invested in engaging with. Additional words of wisdom from Jacqueline will drop January 2024 in her book Buzzword Free B2B (working title). Capture, capture, capture. And retarget, remarket and nurture. Otherwise, you are simply producing media for current followers.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Sprout Social

SEPTEMBER 25, 2023

A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. Your customer service strategy serves as a roadmap for navigating that complexity without strain. What is a customer service strategy? Superior customer experiences don’t happen by accident.

Work Management 114

Work Management Marketing Management Marketing AI Service 114

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. Improved customer service management with all-new Help Desk workspace.

Forecasting 94

Forecasting Enterprise Management Marketing Management Hubspot 94

NetLine

AUGUST 20, 2021

As shared in a recent blog , businesses across the globe are being forced to accelerate digital business transformation plans by at least five years through 2024 to survive in a post-COVID-19 world. This shift involves a permanently higher adoption of remote work and digital touchpoints for customers and employees alike.

Work Management 52

Work Management Marketing Management Top of Funnel Trends 52

NetLine

AUGUST 20, 2021

As shared in a recent blog , businesses across the globe are being forced to accelerate digital business transformation plans by at least five years through 2024 to survive in a post-COVID-19 world. This shift involves a permanently higher adoption of remote work and digital touchpoints for customers and employees alike.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

sagefrog

JANUARY 10, 2024

Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website? Change in Business Strategy A shift in business strategy may necessitate a redesign to align the website with new products, services, or target audiences.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Walker Sands

NOVEMBER 20, 2023

The Client Services department at Walker Sands is vital to the success of our clients and agency teams. I’m excited to share that Kate Nettenstrom is now leading the group as our Senior Vice President, Client Services. I was also excited by the opportunity to improve account operations and how we serviced our most complex engagements.

Work Management 59

Work Management Marketing Management Service Advertising Agencies 59