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What is retail media – and why it’s taking over in 2024

illumin

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample).

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Three Posts From 2023 That Are Worth Reading in 2024

B2B Marketing Directions

I've selected posts that I believe will have continuing relevance for marketers in 2024. Selection bias can occur when the data used in an analysis (the "sample") is not representative of the relevant "population" in some important respect. The list I'm providing here is very subjective.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. It analyzed critical data such as blood samples and vital signs from 115,000 hospital emergency cases.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. From a $207.9

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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Next, I set up a sample set of consumer ecommerce shopping data. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.