What is retail media – and why it’s taking over in 2024
illumin
JANUARY 9, 2024
Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.
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