illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. Walmart created a series of 23 short episodes that feature over 330 products and released Add to Heart this past holiday season to connect with shoppers.

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And indeed, average SaaS spend shrank closer to 11% over this past year.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% However, in 2024, there’s a shift towards targeting the upper funnel. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Engagio

FEBRUARY 14, 2024

We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. To round out the year, we released our updated cookie-based identification model, which, by itself, increased our match accuracy across all customers by close to 10% (along with improved match rates!).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Video Content Marketing Stats on Ad Spending 66.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Download your copy of the 2024 MarTech Salary and Career Survey here. Get MarTech!

Customer Surveys 111

Customer Surveys Promotion Marketing Report Trends 111

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Forty percent of current game advertisers plan to increase spending in 2024. gaming spend will swell from $8.5 billion in 2024 to $11.5 Image: IAB. billion by 2027.

Advertising Agencies 104

Advertising Agencies Planning Mobile Advertising Budget Programs 104

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Top Rank Marketing

NOVEMBER 24, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Martech

APRIL 5, 2024

Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Non-retail media platform.

Advertising Agencies 79

Advertising Agencies Media Verticals Paid Search Agency 79

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Modern B2B

APRIL 18, 2024

Disruptive forces The economy remains uncertain and unfortunately for marketers this means budget cuts and a heightened scrutiny of performance and spending. Redefine target audiences In 2024, focusing on your customer is more important than ever, yet many factors are causing a rethink on buying groups and audiences.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Top Rank Marketing

NOVEMBER 3, 2023

advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

SocialPilot

FEBRUARY 29, 2024

Step 4: Consider Your Expenses Pricing greatly depends on how much you will spend on providing your services and running your business. Step 7: Test it on Clients and Collect Feedback Finally, it’s time to release your pricing. You can start by releasing it to new prospects. Experience it yourself – Start your free trial.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024. Marketers are gearing up for the cookieless mobile era.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate.

Trends 111

Trends Work Management Marketing Management Advertising Agencies 111

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Once you can’t close the loop between purchase and user acquisition spend, measuring marketing efficacy is significantly hindered,” said Cohen.

Privacy 104

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 104

Top Rank Marketing

DECEMBER 29, 2023

and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. percent rise in year-over-year advertising spending during November 2023, the U.S. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. percent during November to 13 percent, according to recently-released data. percent during November to 13 percent, according to recently-released data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. By 2027, CTV ad spending is projected to reach a colossal $42.44B.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Madison Logic

APRIL 9, 2024

Madison Logic has established itself as the industry’s leading platform for account-based marketing, applying proprietary technologies and data to help B2B companies improve their sales and marketing results by increasing return on marketing spend and accelerating sales cycles.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Top Rank Marketing

APRIL 3, 2024

While you may not spend years on your work like Jonas, you don’t want your efforts to go unnoticed; ensure the two to three sentences of your LinkedIn text post start strong and capture the reader’s attention – testing proves you can increase reader retention by 30% by doing so. Martin novel be released?

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. The feature will fully launch as part of a new Google Ads experience in 2024. Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

QuanticMind

AUGUST 30, 2023

All other Discovery campaigns will be eligible for the upgrade upon wide release in October, with automatic upgrades expected from January to March 2024. For marketers who sign up for the beta, their existing Discovery campaigns will automatically be upgraded to Demand Gen.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Salesforce Marketing Cloud

FEBRUARY 28, 2024

In 2024, product innovation is a necessity. Last year, they released an ice cream called Bake the World a Better Place to help support the nonprofit Diversify Dietetics. Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Digilant

FEBRUARY 14, 2023

What was originally planned for 2022 is now postponed until the second half of 2024. The anticipated roll-out of Google’s updates is slated for the second half of 2024. Talks of a cookieless future have been ongoing since 2019. But what exactly do these setbacks mean for marketing and advertising professionals?

Advertising Agencies 52

Advertising Agencies Privacy Paid Search Agency Advertisements 52

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. By 2024, spending is expected to account for nearly 20% of total digital ad investments as advertisers increasingly turn to retail media for performance and data opportunities, particularly in the face of identity deprecation on the open web.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Report Advertisements 62

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. Explorer reports are helpful for sharing with clients to get them on board for approving campaign spend. The “marketing” in “content marketing” is adding spend for reach. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Outgrow

DECEMBER 17, 2020

A recent report by WARC predicted that global ad spends on traditional media will come down by 10.2% According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. Ad spends by the video game industry also increased by 80% YoY in the first two weeks of November.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98