Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 100

Research Marketing & Strategy Marketing Leads Marketing Strategy 100

Visitor Queue

MARCH 23, 2024

Every few years Google releases new updates to its core algorithm in an effort to make search results higher quality for users. However, Google’s March 2024 core algorithm updates have taken the marketing world by storm.

Traffic 81

Traffic Google Marketing Websites Search Marketing 81

Martech

FEBRUARY 8, 2024

this year,” said Zoe Soon, VP at the IAB Experience Center in a release. ” The guidelines are subject to public review and comment until March 9, 2024. The post IAB, MRC release augmented reality measurement guidelines appeared first on MarTech. billion in revenue in the U.S. Why we care. In your inbox.

Guidelines 104

Guidelines Deliverability Transparency Click Rate 104

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x This is applicable for those on the dynamic chat Select package.

Webinar Metrics 105

Webinar Metrics Demand Marketo API 105

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you. Get MarTech!

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Marketing AI 95

Marketing AI Work Management Marketing Management Barriers 95

illumin

FEBRUARY 13, 2024

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. In 2023, an estimated 115 million viewers in the United States watched the big game at home. This means that next year may be an even bigger opportunity for advertisers.

Paid Search Agency 104

Paid Search Agency Ads Best Practices Viral Marketing 104

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

Planning 129

Planning Marketing AI Enterprise Management Work Management 129

Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. topicals 2024 ✨ A new season of Topicals! Already the fastest-growing skincare brand at Sephora, this boost to their brand awareness will only propel the brand to new heights in 2024. The Lion ??

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency API 98

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Get MarTech! In your inbox.

Top of Funnel 125

Top of Funnel Forecasting SMS Work Management 125

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Compare & Decide Ads, coming in early 2024, is a conversational ad format designed specifically for Bing Chat. Dig deeper: What does the future hold for genAI?

Marketing AI 106

Marketing AI Digital Asset Management Enterprise Management Gartner 106

illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. Walmart created a series of 23 short episodes that feature over 330 products and released Add to Heart this past holiday season to connect with shoppers.

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post This week in AI-powered martech releases: Dec. In your inbox.

Marketing AI 106

Marketing AI Multi-Channel Customer Satisfaction FAQ 106

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. The post What will happen in martech in 2024? We’ll share: How much the martech landscape has grown — or shrunk? Make our wish come true. All we want for martech is you.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024. Looking to revamp your website in 2024?

Design 94

Design Trends Marketing Websites B2B 94

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Sana Commerce

FEBRUARY 29, 2024

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Also, remember to release your podcasts on a fixed schedule. The post From Statutes to Stories: 4 Legal Content Ideas to Rule 2024 appeared first on ClearVoice.

Rules 91

Rules Storytelling Content Distribution 91

Content Marketing Institute

AUGUST 16, 2023

Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024. How much do content marketers earn on average? What impact do they think generative AI will have on their jobs?

Content Marketing 87

Content Marketing Content Paid Search Agency Marketing 87

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And here in 2024 it’s down to 7%. In fact, the gap is closing.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Madison Logic

MARCH 21, 2024

Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States. It is such an honor to be recognized as a top workplace, especially since it’s based directly on employee feedback,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Engagio

FEBRUARY 14, 2024

We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. To round out the year, we released our updated cookie-based identification model, which, by itself, increased our match accuracy across all customers by close to 10% (along with improved match rates!).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Martech

DECEMBER 11, 2023

The hypothalamus triggers the release of stress hormones, which increases your heart rate and dilates your pupils. After all, you just created a work of art that’s built for 2024 — and beyond. The post Top tips for building a successful brand strategy in 2024 and beyond: Part 2 appeared first on MarTech. In your inbox.

Ad Building 121

Ad Building Brand Identity Branding Tips 121

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., Methodology The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. Get MarTech!

Customer Surveys 117

Customer Surveys Promotion Marketing Report Trends 117

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Valasys

JANUARY 4, 2024

After years of testing, they’re finally dipping 1% of Chrome users into the Privacy Sandbox pool in Q1 2024, waving goodbye to third-party cookies for good. The overarching goal is to completely phase out third-party cookies by the second half of 2024. After this release, Google does not foresee any major changes to the API.

Google 45

Google API Privacy Press 45

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Forty percent of current game advertisers plan to increase spending in 2024. billion in 2024 to $11.5 Image: IAB. On the ad side, however, marketing budgets for gaming are growing.

Advertising Agencies 109

Advertising Agencies Planning Mobile Advertising Budget Programs 109

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We see this in the rate at which martech vendors released beta features to users over the past year. Certainly, the pace of change in martech now is unprecedented.

Work Management 102

Work Management Marketing Automation Services Marketing Management Marketing AI 102