Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Efficiency 131

Efficiency Ideal Customer Profiles B2B Marketing Planning 131

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? 35% of companies have an email design specialist!

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. For example, CRM was bundled under Social & Relationships. Fuel for your marketing strategy.

Marketing Automation Services 104

Marketing Automation Services Bundling Marketing Management Public Relations 104

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Ranking Lead Scoring 80

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 100

Social Media Work Management Marketing Management Media 100

Content Marketing Institute

DECEMBER 12, 2023

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

Ad Building 103

Ad Building Paid Search Agency Marketing Companies 103

Visitor Queue

FEBRUARY 1, 2024

It aims to improve your relationship and reputation with both current and prospective customers. By including social selling in your revenue generation plan, you can attract new customers, […] The post 8 Beginner Tips for Social Selling in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Tips 75

Tips Social Media Advertisements Advertising 75

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! They highlighted the need for brands to create emotional connections and prioritize long-term relationships over short-term gains. Feeling FOMO from missing out on the 2024 B2B Marketing Exchange? See you there!

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. By integrating CSR into their ethos, brands can foster positive relationships with consumers and make a meaningful impact on society. Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn. Personal experiences and genuine narratives will be the keys to driving deeper relationships.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Engagio

APRIL 12, 2024

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. In contrast, retaining an existing customer requires less expenditure as the relationship and trust are already established. ” The secret: building deep, long-term relationships.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Video Content: In 2024, video content remains a powerful tool for recruitment. Remote Work Opportunities: Given the continued prevalence of remote work in 2024, be transparent about your company’s stance on remote work in your social media job postings.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Her content focuses on beauty, fashion, relationships, and family. M 2 Ivana Alawi (@IvanaAlawi) 17.4M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 97

Enterprise Management Sales Qualified Leads API Hubspot 97

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. Prioritize building relationships with your audience.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. With the help of AI, PR professionals will have more time to focus on strategic thinking and building meaningful relationships with their clients and key contacts in the media. The future of PR in 2024 holds immense potential for innovation and growth.

PR 62

PR Forecasting Campaigns Analysis 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

ClearVoice

SEPTEMBER 22, 2023

5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024. Get some inspiration from these 100 blog content ideas for your 2024 calendar. For instance, publish blogs on exercise routines or healthy recipes for busy moms.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Using natural language processing and integrate AI chatbots into your Customer Relationship Management (CRM) system.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn. Personal experiences and genuine narratives will be the keys to driving deeper relationships.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Digilant

MARCH 5, 2024

” The post Digilant Announces Relationship with Microsoft, Expanding Digital Media Access for Advertisers appeared first on Digilant. This collaboration is all about empowering diverse organizations with access to the world’s largest and most premium advertising marketplace.”

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. This shows that there is an opportunity for slower-growing large retailers to increase their 2024 ecommerce tech investments as they attempt to emulate the top performers in revenue growth.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? The post Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. The post Lead Forensics Awarded 46 G2 Badges in Winter 2024 Rankings appeared first on Lead Forensics.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024. At Lead Liaison, we understand that trust is the foundation of all our client relationships.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

sagefrog

JANUARY 17, 2024

Maintaining offices throughout the Northeast Corridor from Boston to DC has helped our team build strong relationships with both new and existing clients.” The post Sagefrog Leaps into 2024 with New DC Office appeared first on Sagefrog Marketing Group, LLC.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Conference 62