Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. For example, CRM was bundled under Social & Relationships. Fuel for your marketing strategy.

Marketing Automation Services 110

Marketing Automation Services Bundling Marketing Management Public Relations 110

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. 25% of decision-makers said, “thought leadership had led them to end or significantly reduce their relationship with a current supplier/provider.” There’s one in particular they publish on thought leadership that I’ve followed since 2017.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sprout Social

MAY 3, 2023

5 ways to strengthen the CMO-CFO relationship Before you can successfully advocate for the value of social to your CFO, you need a solid working relationship. For example, say one of your goals is to enter the APAC market by 2024. When you have that relationship, it allows you to raise new ideas or big bets confidently.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

ClearVoice

JANUARY 26, 2024

Engagement and Trust Building Most brands understand that building relationships with existing and potential customers is essential to longevity. Content is the cornerstone of building those relationships on a bigger scale. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92