Remove range
article thumbnail

Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies

Bluetext

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. It features diverse content ranging from cutting-edge research to cybersecurity challenges and competitions.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

The companies range from mid-market startups to large public enterprise companies. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4

article thumbnail

Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. The different types of social shopping.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

article thumbnail

Unpacking fie 2023: our 4 highlights as an exhibitor  

BDB

It encouraged attendees to explore a diverse range of stands, enabling a dynamic and inclusive atmosphere where no business got ‘left behind’.” For anyone in the food & beverage arena, the event is not to be missed. Most successful show yet? With this in mind, being a small business shouldn’t deter you from participating.

article thumbnail

Virtual vs. In-Person Training: Pros & Cons of Each [New Data]

Hubspot

When asked which strategies would result in the most growth for their company, 19% of sales professionals selected improving training and career development opportunities (data from our upcoming 2024 State of Sales Report). The training industry went through massive changes in 2020. Here’s how to tell what’s right for you. Blended learning.