Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. You should have this conversation and conduct these tests sooner, rather than later.
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