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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. You should have this conversation and conduct these tests sooner, rather than later.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

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2024 B2B Demand Gen Strategies to Uplevel Your SaaS Marketing

FunnelEnvy

Top B2B Demand Gen Strategies for SaaS Companies in 2024 Demand generation works best when campaigns combine marketing tactics, such as content marketing, SEO, social media, paid advertising, and email marketing. If you have questions about your 2024 B2B demand gen strategies, don’t hesitate to reach out today to start the conversation.

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Best Web3 Marketing Agencies: Top 10 Choices for 2024

Single Grain

Key Services: Influencer and thought-leader marketing Community building and management over Twitter and Discord Web3 PR services Content marketing Search engine optimization Web3 blog management Coinbound specializes in: Helping you rank on Google through Web3 search engine optimization (SEO) strategies.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already.