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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Einstein-powered semantic search Improving the global customer experience, the Spring ’24 release introduces Einstein Semantic Search. Let’s dig into it.

Features 116
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2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. It would be unlikely for consumers to stop using social media altogether in short order.” Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 141
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

Planning 135
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Sana Spotlight’s Winter 2024 Keynote [Now On-Demand]

Sana Commerce

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52
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HubSpot’s August 2023 releases: The manager’s guide

Martech

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

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Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

chiefmartech

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And here in 2024 it’s down to 7%. In fact, the gap is closing.

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Top Email Conference Takeaways to Implement in 2024

Litmus

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) Once you have your data in order, it’s time to begin personalizing!