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Takeaways from PRSA ICON 2023: AI, Misinformation, the Elections and More

Brandpoint

During our three days at the Gaylord Opryland Resort & Conference Center, we met with countless professionals in the PR industry, went to a ton of amazing sessions, ate some delicious barbecue and learned so much about the current and future states of public relations and communications. Be excited about the evolving industry!

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Second, there is no order of merit to the presentation of these predictions. In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There are some caveats to note. Third, thank you to all who participated.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts. The PPC team integrates paid ads with social media, CRO, SEO , content marketing, and public relations to get the best results.

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27 Ways to Drive Traffic to Your Website

Hubspot

of their marketing budget to social media by 2024. In order to drive traffic to your site, you need to rank high in search engines. In order to rank higher in search engines, you need to be an authority in your industry. In order to drive traffic to your website, it's important to show up where people are searching.

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already.