Only B2B

SEPTEMBER 25, 2023

This shift in focus has made optimizing your inbound lead qualification process more critical than ever before. Enhanced Efficiency: An optimized lead qualification process ensures that your sales team is focusing its efforts on leads with the highest potential. An unoptimized qualification process can lead to wasted resources.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Martech

NOVEMBER 14, 2023

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. The race has begun for email service providers to develop plug-ins and advancements. That’s exciting.

Planning 128

Planning Marketing AI Enterprise Management Work Management 128

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Automation 105

Automation Personalization Allocation Marketing Management 105

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Ranking Lead Scoring 80

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

FEBRUARY 7, 2024

It’s about making sure that the system can talk to, learn from, and inform every other part of your business, from marketing and sales to customer service and finance. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives.

Marketing AI 125

Marketing AI Hubspot Lock-In Marketing Management 125

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. Learn about TopRank’s SEO services and let our experts help you take the lead.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management B2B Marketing 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024. In other words, show, don’t tell.

Design 94

Design Trends Marketing Websites B2B 94

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Stevens & Tate

MARCH 20, 2024

As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. Are they looking for information, a specific product, or service? Consolidate content and use clear, keyword-rich URLs: Streamlining your content and optimizing URLs can boost your SEO efforts.

Marketing Websites 87

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 87

SmartBug Media

JANUARY 25, 2024

January 2024 Use AI To Find The Best Display Time For Sign-Up Forms Learn More > Klaviyo Update Details Klaviyo is excited to announce forms display optimization – a new AI testing tool for faster, more efficient list growth. Forms display optimization is like a GPS for web forms. And the best part?

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags?

Linkedin 112

Linkedin Trends Eye-Tracking Marketing Agencies 1 112

Sana Commerce

FEBRUARY 29, 2024

Discover What Your E-commerce Solution Should Do for You We demonstrate how optimal e-commerce solutions tackle genuine challenges in B2B commerce. Is your operation optimized for peak efficiency? Request a demo The post Sana Spotlight’s Winter 2024 Keynote [Now On-Demand] appeared first on Sana Commerce.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. 5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

FEBRUARY 29, 2024

Each plays a critical role in enhancing decision-making, optimizing operations and driving innovation. It identifies patterns and preferences within customer interactions, allowing businesses to focus their products or services on the groups most likely to engage.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 In 2024 and beyond, it will continue to be at the forefront of digital marketing strategies.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

sagefrog

JANUARY 31, 2024

Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but only recently has the healthcare community made a concentrated effort to let it in, modifying traditional ways of working, developing products, and delivering services to slowly embrace AI and all the benefits it can offer.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. What do they do differently from other firms? What’s not to like about that?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We will see more and different forms of AIs to service the different needs of job functions. AI Insight #1 — Christopher S. Pam Didner “There is an app for everything.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. In fact, according to The State of AI in Enablement Report , nearly 9 out of 10 respondents shared that their organizations plan to make further investments in enablement technology in 2024. Optimize your tech stack New year, new budget.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. It also requires constant monitoring and optimization to ensure that the budget is aligned with marketing goals and delivers maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 39

Forecasting Paid Content Marketing AI Allocation 39

The Marketing Blender

DECEMBER 20, 2023

The days of generic marketing advice are over; it’s time to align marketing, sales, and operations for optimal results. The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? The days of generic marketing advice are over; it’s time to align marketing, sales, and operations for optimal results. Continuously optimize email campaigns based on real-time data and responses.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Optinmonster

MARCH 7, 2024

This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. The following are the eCommerce personalization software available in 2024: 1. It’s important to note that it also offers a CMS, landing page builder , and search engine optimization (SEO) features.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Sprout Social

FEBRUARY 1, 2024

Other tools allow you to choose automated optimal times based on your audience. Input your caption, upload your media, then let Sprout’s AI tool find optimal publication times based on when your audience is most likely to be online. Plus, make Facebook publication as easy and seamless as possible. Paid plans start at $19/month.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62