article thumbnail

Top 10 Demand Generation Tools for 2024

Oktopost

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

article thumbnail

9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics. The post 10 metrics to track influencer marketing success in 2024 appeared first on Sprout Social. Use social media management tools to track audience growth across channels.

article thumbnail

Fewer Inbound Leads in 2024? 3 Things Sellers Should Do to Hit their Numbers.

Hubspot

Subscribe to our newsletter. Fewer prospects are going to just hit your lead form in 2024. Mining the CRM for Your Ideal Customer Profile List The CRM is an untapped goldmine for a lot of organizations. Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders.

article thumbnail

Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? It’s been so great to see the growing engagement with newsletters.

article thumbnail

Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024

DealSignal

A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content. However, they may not necessarily align with your current target audience or buyer profile.

article thumbnail

Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.