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Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!

B2B Marketing Exchange

coming this February 26-28, 2024). Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics.

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7 ways in which organizations can improve their tech operability before 2024

Valasys

As we step into 2024, it’s imperative for businesses to stay abreast of technological advancements to remain competitive and efficient. As cyber threats become more sophisticated, investing in advanced security measures is crucial to protect sensitive data and maintain customer trust.

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The CMO’s guide to aligning martech and business strategy

Martech

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Set specific, measurable objectives that align with the company’s overall strategy.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360

Her keynotes and workshops, “The Courage to Leap & Lead” and “Implementing Courage to Increase Capacity,” inspire others to go for the gold by finding courage through simple solutions to complex problems. CB : Sharing knowledge, delivering workshops on courageous leadership.

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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of content marketing. We expect to learn new lessons from each of these 50 content marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

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7 steps to make sure you’re getting everything from your marketing software

Martech

Setting specific goals for workflow optimization Establish clear, measurable goals aimed at resolving specific workflow issues with the current software. Regular training sessions or workshops can help bridge any knowledge gaps and empower the team to use the software more effectively.

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The Future of Content Outsourcing: Integrating AI and Automation

ClearVoice

Implement bias mitigation measures and ethical reviews. Deploy security and data encryption measures. Safeguard against unauthorized access by ensuring the data transmission and storage process comply with industry-standard security measures. Include a guide to AI-supported content creation. Implement ethical AI training.