Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05 50 EUR ING.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Business Continuity influencers who participated! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Read the full Salesforce Spring 2024 release notes here. Staff authors are listed here. Let’s dig into it. Get MarTech! In your inbox. Business email address Subscribe Processing.

Features 101

Features API Customer Satisfaction User-Generated Content 101

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through.

Rules 148

Rules Planning Brand Identity Branding 148

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Legal & IP influencers who participated! 4 Patrick J. Sanjay Rout Score: 31.31

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? While no such list can ever be completely thorough, we hope that these leading experts on the power of influencer will help to elevate your own B2B marketing efforts.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

HG Data

FEBRUARY 23, 2024

In a strong start to 2024, HG Insights & CEO Elizabeth Cholawsky each take home two big awards! We are proud to announce that CEO Elizabeth Cholawsky has been named on the 2024 list of “Top 25 Women Leaders in US PE-Backed Software” for the second consecutive year!

Software 67

Software 67

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? The post Building an SEO Strategy in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Health & Safety influencers who participated! McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Diversity and Inclusion influencers who participated! 50 Jonathan H.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

APRIL 11, 2024

ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo.

Marketing Automation Services 110

Marketing Automation Services Bundling Marketing Management Public Relations 110

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack By Jim Weber Publisher: HarperCollins Leadership Why would a memoir by the CEO of an athletic shoe company make the list? Because they aren’t actually counterparts. Get MarTech!

Paid Search Agency 111

Paid Search Agency Classified Ads Advertising Agencies Work Management 111

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Security influencers who participated! 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. The average email open rate is 46% to 50%.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

illumin

FEBRUARY 13, 2024

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list. In 2023, an estimated 115 million viewers in the United States watched the big game at home.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Filtering allows you to: Match with the Interactive Advertising Bureau (IAB) bot list. Filter any activity that matches with anything on the list.

Webinar Metrics 100

Webinar Metrics Demand Marketo API 100

Sprout Social

JANUARY 29, 2024

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. How will marketing support acquiring accounts when sales teams create pursuit lists?

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Convince & Convert

DECEMBER 15, 2023

We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results.

Social Media 154

Social Media SEO Cost Per Click Media 154

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all our Supply Chain influencers who participated! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. Most importantly, people seized on these tools, used them, discussed them, found ways to use them better and talked about them at conferences, in webinars and on discussion lists.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. We’re here to help. Get MarTech!

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Vendors 108

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024. Looking to revamp your website in 2024?

Design 94

Design Trends Marketing Websites B2B 94

SmartBug Media

JANUARY 25, 2024

January 2024 Use AI To Find The Best Display Time For Sign-Up Forms Learn More > Klaviyo Update Details Klaviyo is excited to announce forms display optimization – a new AI testing tool for faster, more efficient list growth. So, let's put the guesswork to rest and start growing those lists!

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 102

B2B Marketing Trends B2B Planning 102