Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Convince & Convert

DECEMBER 15, 2023

Here are other alternatives and why they work: Alternative 1 : If you are running special offers or deals, add a link to your webpage that displays the offer. Why it works : Adding offer links reduces resistance for your users and makes it more accessible. Take a look: 6. There’s no better time to do it than now.

Social Media 154

Social Media SEO Cost Per Click Media 154

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024. So how do you decide which holiday to choose and which one to write off your 2024 holiday calendar? It begs the question. for brands.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. For example: Lead ID, Email asset, Link click or email open. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x

Webinar Metrics 98

Webinar Metrics Demand Marketo API 98

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Security influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Meerkat Marketing

DECEMBER 31, 2023

Remember the days when you posted a link to valuable content that resided on your website, and your reach was restricted compared to any other type of post? Tip: Don’t just post short-form captions with a link to your blog. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Webbiquity

JANUARY 18, 2024

If you reference or link to your relevant posts on this platform, it will also enhance your credibility, provide more context about your professional background and expertise, and overall increase your chances of building a healthy business relationship. Expressing a genuine interest in collaborating or sharing insights goes a long way.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Supply Chain influencers who participated! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

SocialPilot

FEBRUARY 26, 2024

13 Tips to Outsmart LinkedIn Algorithm in 2024 Every week, 3 million users share posts on LinkedIn, but only a few receive the privilege of high engagement. Stop Using External Links Adding external links to your LinkedIn post is the worst promotional practice ever. Start your 14-day FREE trial today!

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) Call-to-action buttons and links. TL;DR Don’t buy an email list !

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Meerkat Marketing

DECEMBER 31, 2023

Remember the days when you posted a link to valuable content that resided on your website, and your reach was restricted compared to any other type of post? Tip: Don’t just post short-form captions with a link to your blog. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Sprout Social

FEBRUARY 7, 2024

You can also see how many people visited your website link, and the age and gender of people interacting with your video. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. Once your campaign is live, Promote has basic analytics to track your ad’s performance.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Square 2 Marketing

FEBRUARY 20, 2024

Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. If you missed the first part of this article, here’s a link to part 1. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier.

Sales Qualified Leads 72

Sales Qualified Leads Sales Cycle Conversion Rate Custom Publishing 72

Martech

DECEMBER 11, 2023

As you start to determine which actions you want your customers to take, you need to link different behaviors to each marketing channel your company plans on using. And perhaps most importantly, are you linking customer emotions to different marketing assets? After all, you just created a work of art that’s built for 2024 — and beyond.

Ad Building 114

Ad Building Brand Identity Branding Tips 114

B2B Marketing Directions

DECEMBER 31, 2023

I've selected posts that I believe will have continuing relevance for marketers in 2024. This post provides a detailed explanation of how to link marketing activities to specific marketing objectives and how to link those objectives to strategic business outcomes. The list I'm providing here is very subjective.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Surprisingly, links received the least amount of engagement overall. This is where employee advocacy comes in.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Design Thinking influencers who participated!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Sprout Social

JANUARY 24, 2024

Social media listening tools like Sprout Social help you track brand mentions (including misspellings and untagged mentions) and identify keywords linked to your brand, enabling a nuanced understanding of whether mentions represent positive feedback, a brand breakthrough or a potential crisis.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. About 70% of users swipe up to follow the links mentioned by brands on their Instagram stories. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sprout Social

FEBRUARY 29, 2024

This sets a new standard for business agility and customer responsiveness, where operational excellence is intrinsically linked to intelligent technology. The post The role of artificial intelligence in business in 2024 appeared first on Sprout Social. AI is also shaping a more proactive, data-driven approach to business management.

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Oktopost

JANUARY 11, 2024

Its key feature is the creation of “Zaps,” which are automated workflows that link different apps and trigger actions based on specific events. Generating Demand in 2024 Demand generation tools speed up your marketing efforts and increase awareness. If you want to improve your social media in 2024, Oktopost may help.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Predictive Analytics influencers who participated!

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52