Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. In today’s evolving video-centric landscape, consumers are increasingly engaged with more dynamic and interactive ads than ever before, and advertisers can use that to their advantage.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. This latest release from Salesforce brings a wave of innovation, redefining the way teams operate and businesses interact with their customers. Let’s dig into it. Get MarTech! In your inbox.

Features 103

Features API Customer Satisfaction User-Generated Content 103

Sprout Social

JANUARY 23, 2024

Like this recent video of residents interacting with the maintenance team. topicals 2024 ✨ A new season of Topicals! Already the fastest-growing skincare brand at Sephora, this boost to their brand awareness will only propel the brand to new heights in 2024. The post quickly racked up 1.2 The Lion ??

Brand Identity 109

Brand Identity Branding Communities Viral Marketing 109

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? The post Building an SEO Strategy in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 102

Marketing AI SEO Ad Building Marketing & Strategy 102

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Blending AI efficiency with authentic human interaction is crucial.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 96

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? 35% of companies have an email design specialist!

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. The post How to automate and personalize your content in 2024 appeared first on Seismic. If you haven’t already, please check out the first , second, and third posts in the series.

Automation 105

Automation Personalization Allocation Marketing Management 105

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. Or match with proximity pattersn. Why we care.

Webinar Metrics 102

Webinar Metrics Demand Marketo API 102

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be.

Social Media 111

Social Media Allocation Media Marketing & Strategy 111

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024. So how do you decide which holiday to choose and which one to write off your 2024 holiday calendar? It begs the question. for brands.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. The Importance of a Distinctive Logo A logo is not merely an image; it’s the first point of interaction with your audience. A well-crafted logo isn’t just a passing marketing trend.

Design 86

Design Trends Loyalty Impressions 86

Martech

FEBRUARY 7, 2024

This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives.

Marketing AI 123

Marketing AI Hubspot Lock-In Marketing Management 123

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 26 Ollie Rankin Pansensory Interactive Incorporated Contact Ollie Rankin Score: 41.93 Congratulations to all our Diversity and Inclusion influencers who participated! 32 Geetha Ramamoorthi KBR, Inc.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 21 Ollie Rankin Pansensory Interactive Incorporated Contact Ollie Rankin Score: 35.32 com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 70

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 93

Design Trends Marketing Websites B2B 93

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 88

Marketing AI Advertisements Advertising Trends 88

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 101

Social Media Work Management Marketing Management Media 101

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Embracing 2024 Industry Trends for Your PR Strategy As we propel toward the future of PR trends in 2024, use AI, CSR and digital platforms to revolutionize your PR initiatives.

PR 48

PR Trends Public Relations Ethics 48

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Every customer interaction is important, whether on a desktop or mobile device.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Stevens & Tate

MARCH 20, 2024

As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. A user-friendly design encourages longer visits and more interactions. This direct interaction uncovers what users genuinely value and expect from your site.

Marketing Websites 79

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 79

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Lastly, the data you collect from these interactive experiences is gold.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

illumin

JANUARY 9, 2024

The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. of total digital ad spending in the US.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Interactive guides on legal topics Adding interactive elements to your legal content makes your marketing initiatives so much more compelling and engaging.

Rules 91

Rules Storytelling Content Distribution 91

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. In 2024, there’s an unprecedented opportunity to get ahead by understanding and embracing content-led innovation while others wait and see.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81