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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. A query refers to a specific request that has been inserted into an AI app by a user.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

Now with “AI” inserted in every other sentence. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. You’ll be the judge, but I hope you find it a different — and useful — read.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

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2023 Digital Marketing Recap: Past, Present, and Future Trends

DAGMAR Marketing

We Discovered How ChatGPT Can Help Simplify the Creation of PPC Campaigns ChatGPT is artificial intelligence software that consists of a large language model, which enables its users to insert a prompt, and it will generate a response. However, this technology can have way more uses than for content creation alone.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

The 2024 theme is African Americans and the Arts in the US. They want to insert their product and services everywhere, but they aren’t a part of or active within the community. She mentions an example that happened on February 1st, 2024. Black History Month takes place during February in the United States and Canada.

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Metadata

Case in point: someone manipulated an AI-powered chatbot to sell them a 2024 Chevy Tahoe for $1… with an apparently legally binding, “no takesies backsies” promise. For example, you can insert a URL into Anyword (maybe of your favorite piece of content) and the algorithm will take that sample and create a tone-of-voice paragraph for you.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

By the end of 2024 is when [Google plans] to completely phase them out, so that's probably when we'll see the end of third-party cookies,” King shares. The loss of third-party data also adds a layer of complexity to audience targeting because marketers lose that insight into a prospect’s journey across the internet (e.g.,

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