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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. No registration required. Get MarTech!

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Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch

Martech

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. Sign up for HERE to join the conversation on May 7 th , 2024, at 4:00 PM (CEST). look for in a brand?

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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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The role of artificial intelligence in business in 2024

Sprout Social

It tailors responses based on the tone of the incoming messages, ensuring that replies are relevant and resonate with the customer’s emotional state. The post The role of artificial intelligence in business in 2024 appeared first on Sprout Social.

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Mapping Out 2024: 5 Financial Content Ideas to Amplify Your Strategy

ClearVoice

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. Create online apps that generate personalized recommendations and projections based on the expenses, investments, and income your audiences provide.