Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Salesforce and HubSpot are two good examples. So, marketing winds up writing content without talking to a customer ! There’s one in particular they publish on thought leadership that I’ve followed since 2017.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. But how do you write a good blog post that will attract the right audience? At HubSpot, we do this by using the pillar/topic cluster model.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. And although I breathed a sigh of relief that writing has only a 3.8% Why: This one is surprising because the job growth is supposed to increase 7% by 2024.

Marketing AI 101

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