2024, Hubspot and Public Relations

7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. Salesforce and HubSpot are two good examples. Yet buyers also use these materials to evaluate vendors.

B2B Thought Leadership

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

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