Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. So, what can salespeople expect and be prepared for in 2024? In 2024, conversational AI will play a huge role in lead qualification. But what changes will it bring to the sales industry? Image Source 6.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Hubspot

JULY 13, 2023

Table of Contents The Top 8 Concerns About Using AI 6 Tips for Addressing AI Fears The Top 8 Concerns About Using AI Of sales professionals, 57% think that most salespeople will use AI in their roles by 2024, according to HubSpot’s State of AI report. It’s for companies that are invested in optimizing operations and see improved ROIs.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

ConvertKit

JANUARY 15, 2021

billion people expected to use email in 2024. Knowing your audience, offering something of value, and optimizing your emails are just a few of the email marketing best practices you should be focusing on in 2021. As a creator, getting your emails opened means writing subject lines that are simple, punchy, and valuable.

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Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

DECEMBER 20, 2023

And Optimal Send Times uses 16 weeks’ of audience data to suggest seven “best times to post” as you schedule. What makes it unique is that, as of the writing of this article, Buffer offers their AI Assistant to all new users, including those on the Free plan. Source: HubSpot) 7.

Enterprise Management 108

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MKT1

OCTOBER 24, 2023

As I began writing this newsletter, I realized this is a 2 parter. Ten Speed Agency - Content & SEO Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible. Have you optimized paid campaigns to the fullest extent? Do you have landing pages?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

FEBRUARY 7, 2017

According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. 6) "I have strong communication / writing skills.". The not-so-good news? The competition is fierce. That still applies today.

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Advertising Agencies Paid Search Agency Ad Agencies Social Media 28

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

FEBRUARY 27, 2024

Semrush Semrush is one of the best keyword research tools that can help you boost your website’s search engine optimization (SEO). Optimize your content based on the findings to drive more traffic to your site. HubSpot The best way to retain customers is to build better relationships with them.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Optinmonster

APRIL 9, 2024

If you know how to write a welcome email that does these 3 things, your email campaign will be off to a great start. Instead, write your messages like you’d write someone you know. Instead, write thoughtful email subject lines. Don’t optimize for mobile. Introduce the reader to the author or your small business.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. This enables marketers to automate tasks including creating, optimizing, and distributing content. AI leverages machine learning capabilities and natural language processing.

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Writing a great subject line is harder than it seems since you have limited real estate to work with. The numbers don’t lie.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. HubSpot ) 90% of marketers share their content on YouTube.

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Paid Content Statistics PPC Privacy 52

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? ” Or, “Can you be a part of this talk track and case study, or a blog post we’re writing?”

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Creativity and writing skills to generate more leads and conversions from ads. Writing and distributing press releases is an art.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. But how do you write a good blog post that will attract the right audience? At HubSpot, we do this by using the pillar/topic cluster model.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Optinmonster

MARCH 25, 2024

SimilarWeb’s 2024 findings also show that YouTube is the second most visited website after Google. Here’s an example CTA from one of HubSpot Marketing’s YouTube videos : Remember to make the CTA message visually prominent, use action-oriented language, create a sense of urgency , and highlight the benefits to make your CTA effective.

Youtube 82

Youtube Ad Building Tips Ad Exchange 82

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. And although I breathed a sigh of relief that writing has only a 3.8% Why: This one is surprising because the job growth is supposed to increase 7% by 2024.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Optinmonster

FEBRUARY 19, 2024

X’s ad revenue has taken a bit of a dip since 2022, but its CEO Linda Yaccarino has said that the platform will be profitable starting early 2024. Optimize Your X Bio for Lead Generation If you want to leverage X for lead generation, optimizing your bio is the first place to start, as it is often the first thing that people see.

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Paid Content Lead Generation Lead Ranking Lead Scoring 94

MKT1

APRIL 16, 2024

One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. Hearing from all of you on these topics led to a couple conclusions: Takeaway 1: Most marketers mainly use AI for writing and not much else Content creation and copywriting use cases were overwhelmingly the most popular in our recent survey.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105