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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Marketing strategies face some headwinds in 2024. A report from the National Association for Business Economics found that 76% of those surveyed believe the risks of a recession this year have fallen to 50% or less, and some businesses, like Bank of America, are predicting a soft landing. remains recession-free.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. How to Choose the Best MailChimp Alternative 1.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

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Top 10 Demand Generation Tools for 2024

Oktopost

Email marketing tools offer list nurturing with segmentation and automation. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. Email Marketing Tools 3) HubSpot HubSpot automates various marketing, sales, and customer service activities.

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Content Marketing Statistics in 2024: Everything You Need To Know

Optinmonster

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? Personally, I love AI.