Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

ClearVoice

JANUARY 26, 2024

For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Hubspot ] Well-crafted FAQs, How-to guides, and tutorial videos empower customers to independently find solutions to their issues, improving their overall experience while reducing support costs (hello: bottom-line impact!).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

MKT1

JANUARY 11, 2024

Processes that used to take hours and hours, like making a detailed outbound prospect list or doing extensive competitive research in advance of a launch, now take minutes. Save time managing leads by connecting all your marketing tools , like Typeform and Hubspot, to run on autopilot. How to buy: Get started for free here.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Sprout Social

DECEMBER 20, 2023

Best overall Hootsuite alternative Before we dive into the full list, let’s start with Hootsuite competitors that encompass every category on this list. Sprout Social is a stand-out all-in-one alternative on this list—especially for mid-size, large and enterprise businesses. Source: HubSpot) 7. Source: BuzzSumo) 8.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98