Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

CMSWire

JANUARY 22, 2024

2024's projected top digital customer experience trends, from generative AI to the metaverse's revival. Continue reading.

Trends 117

Trends Digital Experience Platform Generation 117

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list.

Email Marketing 83

Email Marketing B2B Marketing B2B Marketing Qualified Leads 83

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

CMSWire

JANUARY 23, 2024

How generative AI is reshaping digital customer experience in 2024 and other key trends and strategies from the CMSWire report. Continue reading.

Trends 122

Trends Generation 122

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 99

Research Marketing & Strategy Marketing Leads Marketing Strategy 99

CMSWire

JANUARY 8, 2024

What held organizations back in delivering exceptional customer experience in 2023 and what is most critical to start in 2024. Continue reading.

Marketing & Strategy 109

Marketing & Strategy Organization Customer Satisfaction Generation 109

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. Here are my takeaways.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Seismic

FEBRUARY 27, 2024

In Fall 2023 , we introduced a number of Generative AI capabilities that unlock growth and boost productivity. Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. Sales reps can now prepare for meetings by previewing meeting sessions ahead of time.

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024. But these tools aren’t just a fad.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? This shift is a response to the growing use of AI-generated content.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here. Get MarTech!

Features 101

Features API Customer Satisfaction User-Generated Content 101

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

33Across

JANUARY 16, 2024

The post How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024 appeared first on 33Across. Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google's cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to.

Generation 62

Generation User-Generated Content Planning Google 62

CMSWire

FEBRUARY 2, 2024

Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics. Continue reading.

Trends 107

Trends Marketing Personalization Generation 107

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. Do not use artificial intelligence to directly produce content.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace.

CMS Development 106

CMS Development SEO Trends API 106

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

CMSWire

JANUARY 22, 2024

2024 marketing strategy: "Lazy girl" approach, focusing on impactful actions, strategic tool use and eliminating ineffective tactics. Continue reading.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Tactics Marketing 120

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. What a successful brand looks like in 2024, and how to position yours for long-term success.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. com The post Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 first appeared on Thinkers360. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. That’s exciting.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124