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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. The following are the eCommerce personalization software available in 2024: 1.

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The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. A notable example is Heineken , which uses machine learning algorithms to forecast demand and maintain optimal inventory levels. It saves time and reduces errors.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. In order to do that, you first need to convert your account to a Snapchat business account. ” Brands looking to get hold of the younger generation must pay attention to Snapchat.

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The Insider’s Scoop on CES 2024: Walking and Talking with Marketers

The Customer

But he pointed out that “CES is ultimately about people’s lives, about people’s lifestyles,” forecasting or at least influencing how we may shop, drive, and even communicate in the near term. Marketers should “play” in order to create magic around engagement. That,” he added, “is the tech that matters.”

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HubSpot’s August 2023 releases: The manager’s guide

Martech

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Improved reporting and forecasting features New forecasting and reporting functionality was released just in time for 2024 annual planning.