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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data. percent by 2025, according to newly-published social video forecast data.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

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The Power of Purpose-Led Content in Tough Economic Times

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We may have narrowly skirted the forecasted 2023 recession, but we’re not in the economic clear just yet. Get in touch. I’m here to help. Featured image by Justlight at Adobe Stock.

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This Month in Email: A Recap of Email Marketing News in December 2023

Litmus

Vailmail forecasts AI-driven disinformation and heightened cyber threats in 2024, emphasizing the significance of email authentication , especially during the U.S. This isn’t your ordinary email newsletter. GoodRX faces potential class action after a customer claims to have received a payment-seeking email after 9 p.m.,

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

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Innovations in Search and Social [September 2023]

QuanticMind

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.