Sprout Social

FEBRUARY 29, 2024

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. This foresight leads to smarter, data-informed choices, ensuring that marketing strategies are relevant and timely, catering to evolving customer needs and preferences.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. We’ve discovered that AI can assist enablement leaders in many ways, for instance: AI for prospecting analyzes historical data and prioritizes high-converting leads. Leverage AI to drive efficiency AI was all the rage in 2023, and rightfully so.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Optinmonster

MARCH 7, 2024

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Top AI Statistics 2024 1. The AI manufacturing industry is forecast to reach $68 billion by 2032. From a $207.9 With 61.4%

Statistics 52

Statistics Outgrow Resource Management Stats 52

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Digital titans. SSPs (Supply-side platforms).

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

SEPTEMBER 6, 2023

This will launch in early 2024. AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Advanced lead management and reporting to better organize, track, and prioritize leads. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.

Marketing AI 121

Marketing AI Hubspot Forecasting CRM 121

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Binary Demand

FEBRUARY 23, 2024

Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads. It surpasses the realm of describing consumer actions to forecasting future consumer behaviors through data analysis.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

JANUARY 16, 2024

Clari Clari is a revenue operation platform, helping sales teams to drive customers from leads to conversion. The platform provides predictive insights, revenue forecasting, and pipeline analysis. Using AI, Clari analyzes your data to create a sales forecast so you gain visibility into your progress toward meeting your sales quota.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. But the focus on mobile ads is starting to shift, with the share of retail ad spend on mobile forecasted to increase slightly from 63.5% It’s above average growth is expected to hit 12.2% this year and 14.2% and another 19.5% compared to 57.1%).

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Improved reporting and forecasting features New forecasting and reporting functionality was released just in time for 2024 annual planning.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

Martech

FEBRUARY 8, 2024

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. MQLs (Marketing Qualified Leads). SQLs (Sales Qualified Leads). SALs (Sales Accepted Leads). It was empowering. And why not?

Marketing AI 117

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

Top Rank Marketing

DECEMBER 20, 2023

It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Trendspotting What will we be searching for in 2024? This leads us to another trend — partnering and influencer collaborations. Focus on creating helpful content that answers questions. Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

SmartBrief - Marketing

JANUARY 23, 2024

billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. CTV devices, such as smart TVs, Xbox and PlayStation game consoles and other streaming devices, have become increasingly popular among viewers, leading to a decline in linear TV viewership.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Have you found your own leading B2B marketing news item that we haven’t yet covered? B2B media market is expected to see 4.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Litmus

DECEMBER 26, 2023

Europe takes the lead for AI regulation, signaling a path to how democracy can steer AI towards the public interest. Vailmail forecasts AI-driven disinformation and heightened cyber threats in 2024, emphasizing the significance of email authentication , especially during the U.S. election year. election year.

Email Marketing 79

Email Marketing Phishing Forecasting Class 79

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Hubspot

NOVEMBER 22, 2023

As part of our 2024 State of Sales Series , our Sr. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas. This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn. Where did we get this stat?

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Spiralytics

JANUARY 31, 2023

billion on podcasts in 2022, which is forecasted to reach and exceed $2.5 billion by 2024. Spiralytics is a digital marketing agency with a track record of implementing industry-leading strategies to boost companies’ advertising capabilities. billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Valasys

APRIL 10, 2024

TSMC has hit an average of 10% with that share, the fastest growth it has seen in a year, surpassing a forecast of NT$579.5 The company is now estimating a robust 20% growth in revenue for 2024. Their history of defying expectations through innovation positions them perfectly to be a leading force in the AI chip industry.

Forecasting 40

Forecasting Demand Advertising Mediums Planning 40

Binary Demand

FEBRUARY 23, 2024

Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads. It surpasses the realm of describing consumer actions to forecasting future consumer behaviors through data analysis.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Forecast revenue from social selling Understanding where you stand in regard to your organization’s revenue goals is critical for piecing together your strategy and ensuring your team meets their targets.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? Lead handoffs to sales are messy because the sales teams are constantly changing.

Paid Search Agency 105

Paid Search Agency Planning Ad Building Enterprise Management 105

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. So which retailer is leading the charge? Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Only B2B

JUNE 18, 2021

Billion By 2024. This is what a marketer should be able to forecast, ‘OPPORTUNITIES’ and no business should make a mistake to miss it. For all industries this is an average open rate, but specifically talking about Marketing and Lead Generation industry it is only 17.38%. billion Email Users And Is Expected To Hit 4.48

Statistics 127

Statistics Email Marketing Planning Stats 127

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. Superpowered sales forecasting with AI.

Forecasting 97

Forecasting Enterprise Management Marketing Management Hubspot 97

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. So are predictable business operations … for strategic planning (forecast demand) and resource allocation (both human capital and technology investments).

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

ClickZ

NOVEMBER 21, 2019

Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Omnichannel retailers are leading the UK market currently. As a result pureplay retailers like Alibaba, Amazon and JD.com are projected to dominate the retail sector by 2024. Who will be leading retailers of tomorrow?

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100