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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience.

Planning 134
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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer.

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 28 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 34.81

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The Power of PR Campaigns: Forecasting the Future of PR in 2024

Champion Communications

As we approach 2024, anticipating the trends that will shape our industry is key. With the help of AI, PR professionals will have more time to focus on strategic thinking and building meaningful relationships with their clients and key contacts in the media. The future of PR in 2024 holds immense potential for innovation and growth.

PR 62
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7 Best eCommerce Personalization Software in 2024

Optinmonster

To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. The following are the eCommerce personalization software available in 2024: 1. Are you looking to find the best eCommerce personalization software for your site?

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

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The role of artificial intelligence in business in 2024

Sprout Social

They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results.