Elevating Business Impact: The Business Case for Content Marketing
ClearVoice
JANUARY 26, 2024
Any business case for content must explore the following: Alignment with Overarching Business Goals A case for anything marketing-related must start with a firm understanding of the business goals and how marketing ties into those targets. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62.
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