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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Any business case for content must explore the following: Alignment with Overarching Business Goals A case for anything marketing-related must start with a firm understanding of the business goals and how marketing ties into those targets. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62.

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024.