Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Here are my takeaways.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

SocialPilot

FEBRUARY 29, 2024

In the monthly retainer model, you get a recurring income every month in exchange for your social media management services. You need to strike a balance in opinions. The post Social Media Management Cost – How Much to Charge in 2024? Are your clients suggesting your rates as too high or too low in comparison to others?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. In a word: personalization.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Sprout Social

NOVEMBER 27, 2023

The power of a member-driven community Social media marketers continually seek opportunities to learn and connect with seasoned peers and exchange thoughts and ideas. Members talk shop and share their unique marketing challenges with peers from their industry and exchange best practices that have actually worked. Nycole Hampton, Sr.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Optinmonster

FEBRUARY 15, 2024

In other words, they make choices based on the behavior and opinions of their peers. Pro-tip: Don’t be afraid to offer incentives in exchange for a review, especially if you’re a local business. Add Social Proof to Popups with OptinMonster What is Social Proof?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

MKT1

FEBRUARY 12, 2024

Everyone has an opinion on what marketing should and shouldn’t be doing. All that said, you’ll never get everyone at your company to stop asking you questions, sending requests, weighing in with opinions, etc. Offer: Learn more about RevenueHero here & mention MKT1 for 15% off if you close by the end of April 2024.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Biznology

AUGUST 7, 2019

In all fairness, headsets have indeed improved and the price has come down significantly—but not enough in the opinion of just about everyone in the industry I speak with. Achieving that in 1984 was far more difficult than it would be for Looking Glass to achieve a similar victory in say 2024 in immersive technologies.

Allocation 112

Allocation Display Paid Search Agency Training 112